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The INSEAD-Wharton Alliance on Globalizing : Strategies for Building Successful Global Businesses - Hubert Gatignon

The INSEAD-Wharton Alliance on Globalizing

Strategies for Building Successful Global Businesses

By: Hubert Gatignon (Editor), John R. Kimberly (Editor), Robert E. Gunther (As told to)

Hardcover Published: 20th September 2004
ISBN: 9780521835718
Number Of Pages: 474

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As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally and socially responsible way. Extraordinary opportunities exist for those who can effectively answer the need to globalize, yet it is a complex enterprise with many associated risks. Renowned experts for the INSEAD-Wharton Alliance, Hubert Gatignon and John Kimberly, have collaborated to edit a non-partisan and comprehensive book that looks beyond the broad issues and focuses on the managers' response to the opportunities and challenges of larger, global markets. Relevant and timely as the outspoken debates about globalization continue, the contributors to this volume discuss crucial implications for managers, policy makers and non-governmental organizations.

'... a milestone on the unified academic treatment of global business.' getAbstract.com 'Excellent introduction to the issues at the leading edge of globalization today.' Long Range Planning

List of figuresp. viii
List of tablesp. x
Notes on contributorsp. xi
Forewordp. xxi
Acknowledgmentsp. xxii
Globalization and its challengesp. 1
Leading the global organization
The changing international corporate governance landscapep. 23
Corporate governance and leadership in a globalizing equity marketp. 49
Leadership in a global organization: a cross-cultural perspectivep. 78
The globalization of business educationp. 104
Global market participation
Globalization through acquisitions and alliances: an evolutionary perspectivep. 129
Developing new products and services for the global marketp. 159
Managing brands in global marketsp. 184
Global marketing of new productsp. 207
Global equity capital markets for emerging growth firms: patterns, drivers, and implications for the globalizing entrepreneurp. 229
Managing risk and uncertainty
Cross-border valuation: the international cost of equity capitalp. 255
Managing risk in global supply chainsp. 288
Global recombination: cross-border technology and innovation managementp. 306
From corporate social responsibility to global citizenshipp. 331
Colliding forces: domestic politics and the global economyp. 353
Global implications of information and communication technologies (ICT)p. 378
Implications and conclusions
Globalization and its many faces: the case of the health sectorp. 395
Conclusion: The continuing process of globalizingp. 422
Author indexp. 431
Subject indexp. 438
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780521835718
ISBN-10: 0521835712
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 474
Published: 20th September 2004
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 23.6 x 15.9  x 3.9
Weight (kg): 0.89