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The Individual in the Economy : A Textbook of Economic Psychology - Stephen E. G. Lea

The Individual in the Economy

A Textbook of Economic Psychology

Paperback

Published: 12th October 1987
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This book, originally published in 1987, argues that economics and psychology both claim to study human behaviour, but historically they have had very little to do with each other. Previous efforts at integration tended to take the form of bringing in psychology to reform economics or vice versa. The authors believe this approach is unfruitful. Instead, they take the view that many kinds of behaviour have both economic and psychological aspects and can be studied by both economic and psychological methods. Economic psychology is the body of knowledge that results from such interdisciplinary investigation. Throughout the authors employ both psychological and economic theories, emphasising how each matches up to the observed facts rather than pitting one against the other. Drawing on the strengths of economics and psychology, The Individual in the Economy presents interesting analyses of important human behaviours, which will surprise and inform psychologists, economists, their students and motivated general readers.

Preface
Acknowledgements
The Essential Background
Introduction to psychology
Introduction to microeconomics
Introduction to macroeconomics
Methods for economic psychology
Is human behaviour rational?
The Economic Behaviour of Individuals
Work
Buying
Saving
Giving
Gambling
How the Economy Affects Individual Behaviour
Taxation
Money
Advertising
Growing up in the economy
Primitive economies
Economic growth and development
Token economies
Implications
The means and ends of economics behaviour
Economies, policy and psychology
The causation of economic behaviour
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521317016
ISBN-10: 0521317010
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 652
Published: 12th October 1987
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 22.9 x 15.2  x 3.7
Weight (kg): 0.94