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The Image Is Everything Presidency : Dilemmas In American Leadership - Richard W. Waterman

The Image Is Everything Presidency

Dilemmas In American Leadership

Paperback Published: 16th April 1999
ISBN: 9780813368924
Number Of Pages: 203

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Image is everything. Today, our television and movie stars, our athletes, and our politicians carefully craft images for public consumption. Even our country’s Executive Chief is not immune to a bit of image manipulation. If presidents can not always actually satisfy the public’s excessive, contradictory, and unrealistic expectations, they can at least present a compelling image of presidential leadership and success. When it comes to the modern presidency, tennis star Andre Agassi was correct, “Image is everything.”Image creation is a serious business with critically important implications for the success of any politician. But presidents must be careful in deciding how they craft the ways in which we perceive them. If they are to succeed, presidents must present an appropriate image of leadership to the American people; an image that is appropriate for the particular needs of the time when the president governs and is appropriate to the personality of that president. Their ultimate goal is to convince the public that they are actually providing leadership, even if in reality they have only a limited ability to effect outcomes.This book examines the way American presidents in the media age have shaped their public personas as a means of cultivating and advancing their political and ideological agendas. Images play an important role in the perceived success or failure of our presidents. Since public expectations are most often aimed directly at the White House and its central occupant, it is more important than ever that a president control his image, as well as presenting the right image to the American public. Reality thus becomes secondary and image is everything.

List of Tables and Illustrationsp. xi
Prefacep. xiii
Public Expectations and Presidential Imagep. 1
The Expectations Gapp. 4
The Impact of the Expectations Gapp. 8
Imagesp. 10
Image Creation and Pseudo-Eventsp. 15
Conclusionsp. 18
Historical Imagesp. 21
The President as Common Manp. 24
The President as a Master Politicianp. 31
The Washington Outsider Imagep. 40
Conclusionsp. 43
Personal Imagesp. 45
John Kennedy: Image Versus Realityp. 48
Richard Nixon: The Creation of the Image-Is-Everything Presidencyp. 50
Ronald Reagan: The "Ultimate Media President"p. 53
George Bush: Dueling Imagesp. 57
Bill Clinton: How to Reframe the President's Image?p. 62
The Irony of the Clinton Presidencyp. 67
Conclusionsp. 68
The Constant Campaignp. 71
A Historical Perspectivep. 76
The Elongated Electoral Processp. 79
Image in the Endp. 86
Incumbencyp. 93
Opinion Pollingp. 97
Speaking More, Saying Less: The Pattern of Presidential Speechmakingp. 101
The Early Presidentsp. 103
The "Rhetorical Presidency" and Public Expectationsp. 105
Style Versus Substancep. 108
Why Are Presidents Speaking More Often?p. 115
Conclusionsp. 122
Presidential Image and the Mediap. 125
The Media Presidencyp. 128
Evolution of the Pressp. 133
Controlling the Media--The Early Presidentsp. 138
Controlling the Media During the Early Twentieth Centuryp. 141
Press Relations in the Image-Is-Everything Erap. 143
Conclusionsp. 147
Where Do We Go from Here?p. 149
Public Expectations and Constitutional Authorityp. 151
Historical Imagesp. 158
The Image-Is-Everything Presidencyp. 159
"What If This Is as Good as It Gets?"p. 162
Discussion Questionsp. 169
Glossaryp. 171
Referencesp. 173
Indexp. 179
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780813368924
ISBN-10: 0813368928
Series: Dilemmas in American Politics
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 203
Published: 16th April 1999
Country of Publication: US
Dimensions (cm): 23.5 x 15.24  x 1.27
Weight (kg): 0.27
Edition Number: 1