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The Illusion of Public Opinion : Fact and Artifact in American Public Opinion Polls - George F. Bishop

The Illusion of Public Opinion

Fact and Artifact in American Public Opinion Polls

Paperback

Published: 28th August 2004
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$56.95

In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as public opinion in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today. Visit our website for sample chapters!

George Bishop has spent his distinguished career researching and writing about the effects of question wording on public opinion. In this book, he draws on a wealth of experience to explain what is real about public opinion and what is an illusion. In doing so, he provides an invaluable resource for students and the lay public, as well as for professionals in the field.--Kent L. Tedin, University of Houston

List of Tables, Figures, and Boxesp. ix
Prefacep. xiii
The Elusiveness of "Public Opinion"p. 1
Illusory Opinions on Public Affairsp. 19
Survey Questions and Realityp. 47
The Changing American Voter: Fact and Artifactp. 69
September 11's Ephemeral Opinionsp. 91
Ambiguities of Measurementp. 115
Spurious Impressions in the Pressp. 143
Illusions of Causality: Asking Whyp. 169
Improving the Measurement of Public Opinionp. 187
Referencesp. 203
Indexp. 215
About the Authorp. 223
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780742516458
ISBN-10: 0742516458
Audience: General
Format: Paperback
Language: English
Number Of Pages: 223
Published: 28th August 2004
Publisher: Rowman & Littlefield
Country of Publication: US
Dimensions (cm): 23.57 x 15.75  x 1.88
Weight (kg): 0.44