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"The Idea of Design" is an anthology of essays that addresses the nature and practice of product design and graphic design in the contemporary world. The essays, selected from volumes 4-9 of the international journal Design Issues, focus on three themes: reflection on the nature of design, the meaning of products, and the place of design in world culture. The authors are distinguished scholars, historians, designers, and design educators. The diversity of their work illustrates the pluralistic and interdisciplinary dimensions of the idea of design in contemporary culture. Contributors: Rudolf Arnheim, S. Balaram, Richard Buchanan, A. Cheng, Mihaly Csikszentmihalyi, Yves Deforge, Clive Dilnot, Alain Findeli, Jorge Frascara, Tony Fry, Rajeswari Ghose, Takuo Hirano, Martin Krampen, Laus Krippendorf, Tomas Maldonado, Victor Margolin, Abraham Moles, Victor Papanek, Gert Selle, Ann Tyler, Barbara Usherwood. A "Design Issues" Reader
| Acknowledgments | |
| Introduction | |
| Wicked Problems in Design Thinking | p. 3 |
| Avatars of Design: Design Before Design | p. 21 |
| Moholy-Nagy's Design Pedagogy in Chicago (1937-1946) | p. 29 |
| Graphic Design: Fine Art or Social Science? | p. 44 |
| The Future Isn't What It Used To Be | p. 56 |
| Sketching and the Psychology of Design | p. 70 |
| Myth and Maturity: Toward a New Order in the Decade of Design | p. 75 |
| Semiotics in Architecture and Industrial/Product Design | p. 89 |
| Shaping Belief: The Role of Audience in Visual Communication | p. 104 |
| The Power of Punctuation | p. 113 |
| Design and Order in Everyday Life | p. 118 |
| Product Symbolism of Gandhi and Its Connection with Indian Mythology | p. 127 |
| The Gift | p. 144 |
| On the Essential Contexts of Artifacts or on the Proposition that "Design Is Making Sense (of Things)" | p. 156 |
| Design, Development, Cultural Legacies in Asia | p. 187 |
| A Geography of Power: Design History and Marginality | p. 204 |
| The Development of Modern Japanese Design: A Personal Account | p. 221 |
| Line | p. 227 |
| Untimely Opinions (An Attempt to Reflect on Design) | p. 238 |
| The Idea of Comfort | p. 248 |
| The Design Museum: Form Follows Funding | p. 257 |
| Design and Immateriality: What of It in a Post Industrial Society? | p. 268 |
| Expanding the Boundaries of Design: The Product Environment and the New User | p. 275 |
| Sources | p. 281 |
| About the Contributors | p. 283 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
ISBN: 9780262631662
ISBN-10: 0262631660
Series: The Idea of Design
Audience:
Professional
For Ages: 18+ years old
Format:
Paperback
Language:
English
Number Of Pages: 308
Published: 1st April 1996
Country of Publication: US
Dimensions (cm): 25.4 x 17.8
x 1.3
Weight (kg): 0.64
