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The Idea of Design : The Idea of Design - Victor Margolin

The Idea of Design

The Idea of Design

By: Victor Margolin (Editor), Richard Buchanan (Editor)

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"The Idea of Design" is an anthology of essays that addresses the nature and practice of product design and graphic design in the contemporary world. The essays, selected from volumes 4-9 of the international journal Design Issues, focus on three themes: reflection on the nature of design, the meaning of products, and the place of design in world culture. The authors are distinguished scholars, historians, designers, and design educators. The diversity of their work illustrates the pluralistic and interdisciplinary dimensions of the idea of design in contemporary culture. Contributors: Rudolf Arnheim, S. Balaram, Richard Buchanan, A. Cheng, Mihaly Csikszentmihalyi, Yves Deforge, Clive Dilnot, Alain Findeli, Jorge Frascara, Tony Fry, Rajeswari Ghose, Takuo Hirano, Martin Krampen, Laus Krippendorf, Tomas Maldonado, Victor Margolin, Abraham Moles, Victor Papanek, Gert Selle, Ann Tyler, Barbara Usherwood. A "Design Issues" Reader

Acknowledgments
Introduction
Wicked Problems in Design Thinkingp. 3
Avatars of Design: Design Before Designp. 21
Moholy-Nagy's Design Pedagogy in Chicago (1937-1946)p. 29
Graphic Design: Fine Art or Social Science?p. 44
The Future Isn't What It Used To Bep. 56
Sketching and the Psychology of Designp. 70
Myth and Maturity: Toward a New Order in the Decade of Designp. 75
Semiotics in Architecture and Industrial/Product Designp. 89
Shaping Belief: The Role of Audience in Visual Communicationp. 104
The Power of Punctuationp. 113
Design and Order in Everyday Lifep. 118
Product Symbolism of Gandhi and Its Connection with Indian Mythologyp. 127
The Giftp. 144
On the Essential Contexts of Artifacts or on the Proposition that "Design Is Making Sense (of Things)"p. 156
Design, Development, Cultural Legacies in Asiap. 187
A Geography of Power: Design History and Marginalityp. 204
The Development of Modern Japanese Design: A Personal Accountp. 221
Linep. 227
Untimely Opinions (An Attempt to Reflect on Design)p. 238
The Idea of Comfortp. 248
The Design Museum: Form Follows Fundingp. 257
Design and Immateriality: What of It in a Post Industrial Society?p. 268
Expanding the Boundaries of Design: The Product Environment and the New Userp. 275
Sourcesp. 281
About the Contributorsp. 283
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780262631662
ISBN-10: 0262631660
Series: The Idea of Design
Audience: Professional
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 308
Published: 1st April 1996
Country of Publication: US
Dimensions (cm): 25.4 x 17.8  x 1.3
Weight (kg): 0.64