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The History of Mitsubishi Corporation in London : 1915 to Present Day - Pernille Rudlin

The History of Mitsubishi Corporation in London

1915 to Present Day

Hardcover Published: 14th June 2000
ISBN: 9780415228725
Number Of Pages: 258

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The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization.
As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.

Industry Reviews

'There is much to admire in this study...Rudlin has done her homework very well indeed.' - Business History

List of illustrations
Preface
List of abbreviations
Introductionp. 1
The lead up to 1915: From domestic shipping to international shipbuildingp. 8
1915-1920: An apprenticeship in international commercep. 24
1921-1930: Survival through international diversificationp. 32
1931-1941: Nationalism, trade friction and declinep. 48
1947-1960: Securing resources to rebuild Japanp. 75
1961-1970: Growing with the Japanese economyp. 91
1971-1980: Supporting Japan's foreign investmentp. 129
1981-1990: Responding to globalisationp. 181
The 1990s and beyond: Representing Japan in a globalising worldp. 208
Appendixp. 230
Indexp. 237
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780415228725
ISBN-10: 0415228727
Series: Routledge Advances in Asia-Pacific Business
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 258
Published: 14th June 2000
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97  x 1.91
Weight (kg): 0.43
Edition Number: 1

Earn 961 Qantas Points
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