Notes on Contributors ix
Preface xxvii
Acknowledgments xxix
Introduction 1
Robert L. Heath
Part I Crisis and Allied Fields 15
1 Parameters for Crisis Communication 17
W. Timothy Coombs
2 Crisis Communication and Its Allied Fields 54
W. Timothy Coombs
3 Crisis Communication Research in Public Relations Journals:
Tracking Research Trends Over Thirty Years 65
Seon-Kyoung An and I-Huei Cheng
Part II Methodological Variety 91
Case Studies
4 Organizational Networks in Disaster Response: An Examination
of the US Government Network?s Efforts in Hurricane Katrina
93
Gabriel L. Adkins
5 Regaining Altitude: A Case Analysis of the JetBlue Airways
Valentine?s Day 2007 Crisis 115
Gregory G. Efthimiou
Textual Analysis
6 The Press as Agent of Cultural Repair: A Textual Analysis of
News Coverage of the Virginia Tech Shootings 141
Mohamad H. Elmasry and Vidhi Chaudhri
Content Analysis
7 Are They Practicing What We Are Preaching? An Investigation of
Crisis Communication Strategies in the Media Coverage of Chemical
Accidents 159
Sherry J. Holladay
Experimental
8 Examining the Effects of Mutability and Framing on Perceptions
of Human Error and Technical Error Crises: Implications for
Situational Crisis Communication Theory 181
W. Timothy Coombs and Sherry J. Holladay
9 How Do Past Crises Affect Publics? Perceptions of
Current Events? An Experiment Testing Corporate Reputation During
an Adverse Event 205
J. Drew Elliot
10 Crisis Response Effectiveness: Methodological Considerations
for Advancement in Empirical Investigation into Response Impact
221
Tomasz A. Fediuk, Kristin M. Pace, and Isabel C. Botero
Part III The Practice 243
11 ?We tell people. It?s up to them to be
prepared.? Public Relations Practices of Local Emergency
Managers 245
Robert Littlefield, Katherine Rowan, Shari R. Veil, Lorraine
Kisselburgh, Kimberly Beauchamp, Kathleen Vidoloff, Marie L. Dick,
Theresa Russell-Loretz, Induk Kim, Angelica Ruvarac, Quian Wang,
Hyunyi Cho, Toni Siriko Hoang, Bonita Neff, Teri Toles-Patkin, Rod
Troester, Shama Hyder, Steven Venette, and Timothy L.
Sellnow
12 Thirty Common Basic Elements of Crisis Management Plans:
Guidelines for Handling the Acute Stage of ?Hard?
Emergencies at the Tactical Level 261
Alexander G. Nikolaev
Part IV Specific Applications 283
Organizational Contexts
13 Oil Industry Crisis Communication 285
Michelle Maresh and David E. Williams
14 Educational Crisis Management Practices Tentatively Embrace
the New Media 301
Barbara S. Gainey
15 FEMA and the Rhetoric of Redemption: New Directions in Crisis
Communication Models for Government Agencies 319
Elizabeth Johnson Avery and Ruthann W. Lariscy
Crisis Communication and Race
16 Effective Public Relations in Racially Charged Crises: Not
Black or White 335
Brooke Fisher Liu
17 Public Relations and Reputation Management in a Crisis
Situation: How Denny?s Restaurants Reinvigorated the
Firm?s Corporate Identity 359
Ali M. Kanso, Steven R. Levitt, and Richard Alan Nelson
Part V Technology and Crisis Communication 379
18 New Media for Crisis Communication: Opportunities for
Technical Translation, Dialogue, and Stakeholder Responses
381
Keri K. Stephens and Patty Malone
19 Organizational and Media Use of Technology During Fraud
Crises 396
Christopher Caldiero, Maureen Taylor, and Lia Ungureanu
20 Organizational Use of New Communication Technology in Product
Recall Crises 410
Maureen Taylor
Part VI Global Crisis Communication 423
21 Crisis Communication, Complexity, and the Cartoon Affair: A
Case Study 425
Finn Frandsen and Winni Johansen
22 Crisis Communication and Terrorist Attacks: Framing a
Response to the 2004 Madrid Bombings and 2005 London Bombings
449
Maria Jose Canel and Karen Sanders
23 Negotiating Global Citizenship: Mattel?s 2007 Recall
Crisis 467
Patricia A. Curtin
24 Celebrating Expulsions? Crisis Communication in the Swedish
Migration Board 489
Orla Vigso
Part VII Theory Development 509
25 Crisis Communicators in Change: From Plans to Improvisations
511
Jesper Falkheimer and Mats Heide
26 Contingency Theory of Strategic Conflict Management:
Directions for the Practice of Crisis Communication from a Decade
of Theory Development, Discovery, and Dialogue 527
Augustine Pang, Yan Jin, and Glen T. Cameron
27 Crisis-Adaptive Public Information: A Model for Reliability
in Chaos 550
Suzanne Horsley
28 Communicating Before a Crisis: An Exploration of Bolstering,
CSR, and Inoculation Practices 568
Shelley Wigley and Michael Pfau
29 Who Suffers? The Effect of Injured Party on Attributions
of Crisis Responsibility 591
Sun-A Park and Maria E. Len-Rios
30 The Dialectics of Organizational Crisis Management 607
Charles Conrad, Jane Stuart Baker, Chris Cudahy,
and Jennifer Willyard
31 Exploring Crisis from a Receiver Perspective: Understanding
Stakeholder Reactions During Crisis Events 635
Tomasz A. Fediuk, W. Timothy Coombs, and Isabel C.
Botero
32 Credibility Seeking through an Interorganizational Alliance:
Instigating the Fen-Phen Confrontation Crisis 657
Timothy L. Sellnow, Shari R. Veil, and Renae A. Streifel
Part VIII Future Research Directions 675
33 Future Directions of Crisis Communication Research: Emotions
in Crisis ? The Next Frontier 677
Yan Jin and Augustine Pang
34 Complexity and Crises: A New Paradigm 683
Dawn R. Gilpin and Priscilla Murphy
35 Considering the Future of Crisis Communication Research:
Understanding the Opportunities Inherent to Crisis Events through
the Discourse of Renewal 691
Robert R. Ulmer, Timothy L. Sellnow, and Matthew W.
Seeger
36 Toward a Holistic Organizational Approach to Understanding
Crisis 698
Maureen Taylor
37 What is a Public Relations ?Crisis?? Refocusing
Crisis Research 705
Michael L. Kent
38 Crisis and Learning 713
Larsake Larsson
39 Pursuing Evidence-Based Crisis Communication 719
W. Timothy Coombs
Afterword 726
Name Index 728
Subject Index 732
