The Guide to Earned Media

How to Use PR Strategies to Enhance Your Brand

By: Annie Pace Scranton

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Paperback | 3 August 2023 | Edition Number 1

At a Glance

Paperback
184 Pages

Dimensions(cm)
23.4 x 15.7 x 1.0

Paperback

RRP $43.25

$41.25

In Stock and Aims to ship next day

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, but an effective marketing strategy needs to include media outreach. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that companies can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, up-to-date elevator pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

Industry Reviews

"Anyone seeking or holding a career in public relations or a related field should read The Guide to Earned Media. Annie's unmatched expertise is laid out fluently. I will be recommending this to other media professionals and my students." * Patrick Manning, Senior Producer, CNBC *
"Annie just 'gets it' when it comes to PR. Having worked on several TV shows across the major national networks, she knows what producers and bookers are looking for and, most importantly, how to insert her clients into the news. She has an abundance of valuable public relations knowledge to offer, and while she already acts as a teacher and mentor to the students who take her course at NYU, it's only fitting that she would pen a book about the ins and outs of working in PR so that others can learn from her. I found this book to be insightful and chock full of PR morsels and tips for both established PR practitioners and those who are thinking of entering the field." * Monique Dinor, Vice President, Earned Media *
"The Guide to Earned Media is essential reading for anyone looking to navigate the ever-changing and complex world of media relations. Annie Pace Scranton has basically written the blueprint for both PR pros and entrepreneurs alike who want to build relationships with journalists and land impactful appearances in print, digital and broadcast media. I lived in newsrooms for close to 30 years and I can tell you, The Guide to Earned Media is a must-read for anyone looking to elevate their media presence." * Andrew Hoffman, Senior Media Strategist and Consultant, Pace Public Relations *

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