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The Great Fragmentation : And Why the Future of All Business is Small - Steve Sammartino

The Great Fragmentation

And Why the Future of All Business is Small

Paperback Published: 19th June 2014
ISBN: 9780730312680
Number Of Pages: 288

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Doing business in the digital age

Written in the same vein as works by Malcolm Gladwell, Seth Godin and Nassim Taleb, The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.

Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.

  • Examine how the digital era has altered where we work, how we work, where we live and what we do
  • Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy
  • Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment

Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

About the Author

Steve Sammartino had his first startup before the age of 10, running an organic egg farm in the 1970s before the words ‘organic’ or ‘startup’ had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all.


Future of business lies within!


Gives great insight into where business is heading and how to get there, allot of work has gone into the exceptionally accurate details of the business strategies and models of the current and future markets. Is a fantastic read, a book which i will refer back to allot, would recommend it to any person wanting to get ahead in there industry. Enjoy



Beware: may cause disruptiveness!


Open your mind. Become aware of the changing business models that are and will shape the world. The world is becoming smaller - as Sammartino points out - not larger. Your business can scale greater heights with incremental services from service providers local and abroad. Read Steve Sammartino's start up blog for a taste of what this book has to offer. You'll be thirsty for more. Enjoy the read - I did.

Melbourne, AU


Brilliant book on the evolution of biz


How work and consumer habits have changed over time that have changed business and life as we know it. A mini history lesson in the heavy influence of tech to now and beyond. The best airport book you'll read this year. @ScottKilmartin

Fitzroy, Melbourne, AU


Smart read for any business


As a long time reader of Steve Sammartino's blog I was very happy for him to get a book deal. The Great Fragmentation is a great tome on where all business is headed. I've been reading it while travelling and I find myself easily dipping in and out of the book. As a business owner I find Steve's writing helps me think about my business and it's direction more often and it is very applicable to many businesses.

Melbourne, AU


The Great Fragmentation

5.0 4


ISBN: 9780730312680
ISBN-10: 0730312682
Audience: General
Format: Paperback
Language: English
Number Of Pages: 288
Published: 19th June 2014
Publisher: John Wiley & Sons Australia Ltd
Country of Publication: AU
Dimensions (cm): 22.9 x 15.2  x 1.6
Weight (kg): 0.42
Edition Number: 1