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The Great Fragmentation : And Why the Future of All Business is Small - Steve Sammartino

The Great Fragmentation

And Why the Future of All Business is Small

Paperback

Published: 19th June 2014
In Stock. Ships today or next business day from Australia
RRP $29.95
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Published: 26th June 2014
Format: ePUB
$19.99

Doing business in the digital age

Written in the same vein as works by Malcolm Gladwell, Seth Godin and Nassim Taleb, The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.

Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.

  • Examine how the digital era has altered where we work, how we work, where we live and what we do
  • Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy
  • Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment

Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

About the Author

Steve Sammartino had his first startup before the age of 10, running an organic egg farm in the 1970s before the words ‘organic’ or ‘startup’ had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all.

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The Great Fragmentation
 
5.0

(based on 4 reviews)

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100%

of respondents would recommend this to a friend.

Pros

  • Expert author (4)
  • Great insights (4)
  • Deeply informative (3)

Cons

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    • Reviewer Profile:
    • Everyday reader (3)

Reviewed by 4 customers

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(1 of 1 customers found this review helpful)

 
5.0

Future of business lies within!

By 

from Melbourne

About Me Everyday Reader

Pros

  • Easy To Understand
  • Expert Author
  • Great Insights
  • Well Written

Cons

    Best Uses

    • Business Orientated

    Comments about The Great Fragmentation:

    Gives great insight into where business is heading and how to get there, allot of work has gone into the exceptionally accurate details of the business strategies and models of the current and future markets.

    Is a fantastic read, a book which i will refer back to allot, would recommend it to any person wanting to get ahead in there industry.

    Enjoy

     
    5.0

    Beware: may cause disruptiveness!

    By 

    from Melbourne, AU

    About Me Everyday Reader

    Pros

    • Broad Appeal
    • Deeply Informative
    • Deserves Multiple Readings
    • Easy To Understand
    • Expert Author
    • Great Insights
    • Well Written

    Cons

      Best Uses

      • Gift
      • Reference
      • Younger Readers

      Comments about The Great Fragmentation:

      Open your mind. Become aware of the changing business models that are and will shape the world. The world is becoming smaller - as Sammartino points out - not larger.

      Your business can scale greater heights with incremental services from service providers local and abroad.

      Read Steve Sammartino's start up blog for a taste of what this book has to offer. You'll be thirsty for more.

      Enjoy the read - I did.

       
      5.0

      Brilliant book on the evolution of biz

      By 

      from Fitzroy, Melbourne, AU

      About Me Everyday Reader

      Pros

      • Deeply Informative
      • Expert Author
      • Great Insights

      Cons

        Best Uses

        • Business readers
        • Gift

        Comments about The Great Fragmentation:

        How work and consumer habits have changed over time that have changed business and life as we know it. A mini history lesson in the heavy influence of tech to now and beyond.

        The best airport book you'll read this year.

        @ScottKilmartin

         
        5.0

        Smart read for any business

        By 

        from Melbourne, AU

        About Me Casual Reader

        Pros

        • Broad Appeal
        • Deeply Informative
        • Expert Author
        • Great Insights

        Cons

          Best Uses

          • Reference
          • Travel Reading

          Comments about The Great Fragmentation:

          As a long time reader of Steve Sammartino's blog I was very happy for him to get a book deal. The Great Fragmentation is a great tome on where all business is headed. I've been reading it while travelling and I find myself easily dipping in and out of the book. As a business owner I find Steve's writing helps me think about my business and it's direction more often and it is very applicable to many businesses.

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          ISBN: 9780730312680
          ISBN-10: 0730312682
          Audience: General
          Format: Paperback
          Language: English
          Number Of Pages: 288
          Published: 19th June 2014
          Publisher: John Wiley & Sons Australia Ltd
          Country of Publication: AU
          Dimensions (cm): 22.9 x 15.2  x 1.6
          Weight (kg): 0.43
          Edition Number: 1