| Graphic Designers On Writing Well | p. xiii |
| Boosting Your Design Career Through Improved Communication Skills | |
| Tuning in to Business Communications | |
| The Communication Cycle | p. 5 |
| Nonverbal Communications | p. 6 |
| Active Listening | p. 9 |
| Oral Communications | p. 11 |
| Applying Design Concepts to Writing | |
| Analyze Your Audience | p. 14 |
| Bring Order from Chaos | p. 16 |
| Create a High-Impact Effect | p. 20 |
| Spotlight On: Eric Karjaluoto/smashLAB: Designers Must Write | |
| Understanding Business Writing Basics | |
| Letters | p. 23 |
| E-Mails | p. 28 |
| Memos | p. 30 |
| Faxes | p. 33 |
| Building Up Your Research Skills | |
| The Stages of Research | p. 35 |
| Libraries | p. 38 |
| Bookstores and Publishers | p. 39 |
| The Internet | p. 39 |
| Launching Your Career | |
| Spotlight On: Andrea Costa/Time Magazine: Advice to Designers Just Starting Out | |
| Look Before You Leap | |
| What's Your Bottom Line? | p. 45 |
| Researching the Marketplace | p. 46 |
| Network Your Way In | p. 48 |
| Temping | p. 50 |
| Interning | p. 50 |
| Portfolio Reviews | p. 51 |
| Informational Interviews | p. 51 |
| Packaging Yourself for Employers | |
| Resumes | p. 53 |
| Application Letters | p. 67 |
| Reference Sheets | p. 71 |
| Portfolios | p. 73 |
| Leave-Behinds | p. 74 |
| Secrets to Successful Interviewing | |
| Before the Interview | p. 76 |
| At the Interview | p. 80 |
| After-Interview Communication | p. 82 |
| Setting Up Your Own Shop | |
| Figuring Out Your Positioning | p. 88 |
| Identifying Target Markets | p. 89 |
| Writing a Marketing Plan | p. 90 |
| Writing a Business Plan | p. 93 |
| Building Your Initial Buzz | |
| Professional Identity Package | p. 95 |
| Mailing Lists | p. 95 |
| Promotional Mailings | p. 97 |
| Courting Clients | |
| Initial Meeting with the Client | p. 111 |
| Proposals | p. 113 |
| Sales Presentations | p. 127 |
| Spotlight On: Chase Design Group/The Art of Presentations | |
| Building a Bigger Buzz | |
| Advertising | p. 133 |
| Publicity | p. 134 |
| Personal Selling | p. 136 |
| Newsletters | p. 141 |
| Networking | p. 142 |
| Pro bono Work | p. 144 |
| Competitions | p. 146 |
| Keeping Your Business | |
| Spotlight On: Cathy Teal/FireBrand Design: Putting Clients at Ease | |
| Working Out Agreements with Your Clients | |
| Negotiations | p. 151 |
| Written Agreements | p. 153 |
| Contracts | p. 153 |
| Letter Contracts | p. 154 |
| Project Confirmation Agreements | p. 154 |
| Signed Proposals | p. 155 |
| Design Briefs | p. 155 |
| Usage Agreements | p. 159 |
| Providing Quality Service | |
| Speak Your Client's Language | p. 161 |
| Explain Design Processes | p. 163 |
| Define Design Jargon in Clear, Everyday English | p. 164 |
| Tell Them Something They Don't Know | p. 165 |
| Interviews | p. 166 |
| Site Visits | p. 168 |
| Questionnaires, Surveys, and Focus Groups | p. 168 |
| Working Through Client Conflict | |
| Three Keys to Finessing | p. 171 |
| Direct Versus Indirect Organization | p. 171 |
| Active Versus Passive Voice | p. 172 |
| Put Your Reader First | p. 173 |
| Responses to Claims and Complaints | p. 174 |
| Refusals | p. 175 |
| Collections | p. 175 |
| Maintaining Client Relationships | |
| Stay in Touch | p. 179 |
| Updates | p. 179 |
| Status Reports | p. 180 |
| Capture Work Changes | p. 181 |
| Debrief | p. 183 |
| Respond to Negative Feedback | p. 183 |
| Conduct Client Surveys | p. 185 |
| Investigate Disappearances | p. 186 |
| Working with Freelancers and Other Specialists | |
| Sourcing | p. 189 |
| Work Plans | p. 189 |
| Written Agreements | p. 189 |
| Monitoring | p. 190 |
| Meeting Notes | p. 191 |
| Disputes | p. 194 |
| Working at a Distance | |
| Spotlight On: Christy White/Alpha Marketing: Working Virtually | |
| Business Telephone | p. 198 |
| E-Mail | p. 200 |
| E-Files | p. 201 |
| Working Across Cultures | |
| Respecting Cultural Differences | p. 208 |
| Writing Across Cultures | p. 210 |
| Growing Your Business | |
| Spotlight On: Steffanie Lorig/Art with Heart: Design As an Instrument of Change | |
| Planning for Growth | |
| Re-Visioning | p. 219 |
| Crunching the Numbers | p. 220 |
| Mission Statements | p. 220 |
| Business Growth Plans | p. 222 |
| Becoming the Boss | |
| Spotlight On: Bob Wages/Wages Design: Do What You Love | |
| Rethinking Your Role | p. 226 |
| Coping with Paperwork | p. 228 |
| The Basics of Employment Law | p. 229 |
| Employee Orientation | p. 230 |
| Noncompete Agreements | p. 230 |
| Employee Records | p. 232 |
| Employee Performance Evaluations | p. 233 |
| Warnings and Terminations | p. 233 |
| Rewarding Client Loyalty | |
| Advance Notice of Expansion | p. 237 |
| Personal Notes | p. 238 |
| Gifts | p. 239 |
| Special Offers | p. 241 |
| Promotional Items | p. 241 |
| Stepping Into the Spotlight | |
| Increasing Publicity | p. 243 |
| News Releases | p. 243 |
| Sponsorships | p. 245 |
| Enhancing Your Public Image | p. 245 |
| Presentations and Lectures | p. 246 |
| Seminars and Workshops | p. 251 |
| Panel Discussions | p. 252 |
| Granting Interviews | p. 254 |
| Writing for Publication | p. 254 |
| Conclusion | |
| Spotlight On: Michael Bierut/Pentagram: Be Ready for Anything | |
| Lessons for Work (and Life) | p. 258 |
| Graphic Designers On Staying Limber | p. 259 |
| About the Authors | p. 260 |
| Contributors | p. 261 |
| Selected Bibliography | p. 263 |
| Index | p. 267 |
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