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The Good Corporate Citizen : A Practical Guide - Doris Rubenstein

The Good Corporate Citizen

A Practical Guide

Hardcover Published: 16th March 2004
ISBN: 9780471475651
Number Of Pages: 216

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Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment. <p> This handbook draws from the author s experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend. <p> Doris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of America s most respected nonprofit organizations.

Industry Reviews

"This book is highly recommended." (Tulsa Business Journal, 4/15/2004)

Foreword.

Preface.

Acknowledgments.

Part One: Background.

Chapter 1. Philanthropy and Corporate Citizenship.

Chapter 2. Why Conduct a Corporate Citizenship Program?

Chapter 3. Who Gives?

Part Two: Practical Guidance for Planning Your Program.

Chapter 4. Choosing the Decision Makers and Procedures.

Chapter 5. Defining the Mission.

Chapter 6. Scheduling.

Chapter 7. Budgeting and Financial Administration.

Chapter 8. Identify Internal Areas for Impact.

Chapter 9. Ways of Giving.

Chapter 10. Relating Corporate Citizenship Activities to the Company?s Products, Services, and Mission.

Chapter 11. Researching Possible Investments.

Chapter 12. Assessment.

Chapter 13. Selecting Grant Recipients.

Chapter 14. Postgrant Evaluation.

Chapter 15. Celebrations and Publicity.

Chapter 16. Review and Revision.

Part Three: Appendices.

Appendix A: Sample Plans.

Appendix B: Sample Form Letters.

Appendix C: Sample Scholarship Letters of Agreement.

Appendix D: Selected Resources for Corporate Citizenship Planning and Education.

Bibliography.

Notes.

Index.

ISBN: 9780471475651
ISBN-10: 0471475653
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 216
Published: 16th March 2004
Country of Publication: US
Dimensions (cm): 26.3 x 18.55  x 2.33
Weight (kg): 0.59
Edition Number: 1

Earn 152 Qantas Points
on this Book