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The Globalisation of Executives and Economies : Lessons from Thailand - John Walsh

The Globalisation of Executives and Economies

Lessons from Thailand

By: John Walsh (Editor)

Hardcover Published: 14th January 2007
ISBN: 9781843342816
Number Of Pages: 270

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How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers.

  • A comprehensive approach to the globalisation of Thai executives and companies
  • Written by a variety of industry and academic specialists
  • Avoids academic jargon in explaining real-life issues in an easy to read style

The globalisation of Thai corporations and executives : the new generationp. 13
Globalisation and the evolution of business management and leadership in Thailand : some observationsp. 33
Consumer emancipation and economic development : the case of Thailandp. 53
Globalisation of the executive search industry in Thailandp. 66
Globalisation and the Thai educational systemp. 81
Agro-industry competitiveness in Thailand under globalisationp. 88
Post-tsunami recovery and the tourist authority of Thailandp. 101
The globalisation of Thailand - obstacles and solutions : a management perspectivep. 113
Thai ICT policy and the globalising role of the Internetp. 134
Below the line government : an initial investigation into Thai Rak Thai political marketingp. 156
Technology and customer relationships in Thai financial servicesp. 170
Factors influencing Thai investors investing in fixed income fundsp. 189
Professionalisation of sales in Thailand : a perspective on personal connectionsp. 201
Towards e-government : a study of supplier attitudes towards the adoption of e-auction procurement by the Metropolitan Electricity Authority of Thailandp. 222
The relationship is the brand : sales reps and information for new service development in Thai life insurancep. 238
Cultural factors in ERP adoption : a Thailand-Europe comparisonp. 256
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781843342816
ISBN-10: 1843342812
Series: Chandos Asian Studies: Contemporary Issues and Trends
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 270
Published: 14th January 2007
Publisher: Woodhead Publishing Ltd
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6  x 1.6
Weight (kg): 0.56