During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets. Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contextsDSnotably in China and IndiaDSand analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s. In the era of globalization, this account of the operational and organizational arrangements of a prefigurative 'global' company will shed light on current debates on alliances, joint ventures, and international business.
`Extremely well-researched, well-written, and sobering account ... the book is excellent and will appeal to a wide audience' Business History Review `Cox moves easily between epochs, cultures and countries, while the archival, often foreign, and other research on which the book rests is truly formidable' Kenneth D. Brown, Contemporary British History `a nicely produced text and copious relevant illustrations. The result is not only an excellent example of high quality economic history but also an outstanding example of the historian's skill' Kenneth Brown, Contemporary British History `Cox does not claim to be offering a standard company history. Rather, his stated intention is to use the history of BAT as an early illustration of the process of manufacturing internationalisation. This he achieves quite superbly. His control of a mass of detailed information is sure and the narrative never loses the reader's attention, even in the midst of the most intricate corporate negotiations. The writing is tight and always controlled' Kenneth D. Brown, Contemporary British History `Howard Cox has provided a meticulously researched and definitive account of BAT's global development in marketing, distribution and manufacturing in the first half of the twentieth century ... the book will certainly be the authoritative history of the firm for years to come. Cox is to be praised for providing an excellent case study which will provide a benchmark for other historians of multinational enterprise.' Matthew Hilton, Business History, Vol.43, No.2, April 2001 `Howard Cox's lucid account of the history of British American Tobacco provides a valuable corporate history and some insight into the way in which the cigarette assumed global significance.' Rosemary Elliot, THES, Nov 17, 00. `Cox shows a sophisticated understanding of how political and economic circumstances across the world shaped events on the ground and the corporate vision.' Rosemary Elliot, THES, Nov 17, 00. `The strength of Cox's book lies in its exposition of the growth of a ground-breaking, scientifically managed, multinational company and in his integration of the personal and the political at the corporate, national and international levels.' Rosemary Elliot, THES, Nov 17, 00. `a worthwhile addition to academic and research library collections.' A.P. O'Brien, CHOICE Dec. 2000. Vol.38, No.4. `Authoritative account... many interesting details... some splendid photographs.' TLS, September 22 2000 `Howard Cox's trawl of BAT's archives and the trade press provides an authoritative account of this unusual and prosperous British multinational. He provides many interesting details . . . and reproduces some splendid photographs. . . . makes available archival material that will help researchers interested in such matters. There is thought-provoking information - presented in a fair but perhaps necessarily anodyne manner - on BAT's activities in the Indian adn Chinese markets.' TLS, September 22 2000 `Howard Cox's lucid account of the history of British American Tobacco provides a valuable corporate history and some insight into the way in which the cigarette assumed global significance. ... The story Cox tells is the quintessential story of the corporate American dream. ... Cox shows a sophisticated understanding of how political and economic circumstances across the world shaped events on the ground and the corporate vision. ... Cox keeps his reader abreast of relevant political developments while providing a coherent picture of the evolving management network. ... The strength of Cox's book lies in its exposition of the growth of a ground-breaking, scientifically managed, multinational company and in his integration of the personal and the political at the corporate, national and international levels.' Rosemary Elliot, THES
Number Of Pages: 424
Published: 1st January 2000
Publisher: Oxford University Press
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88 x 1.91
Weight (kg): 0.77