The Future of Service is 5D

Why humans serve best in the digital era

By: Jaquie Scammell

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Paperback | 1 February 2024

At a Glance

Paperback
192 Pages

Dimensions(cm)
21.01 x 14.81 x 1.04

Paperback

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If you're looking at this book, it's likely that you sense the seismic shifts happening in our society. Service industries are madly rushing to digitalise for efficiency, compromising what once set them apart: the act of service by a human. As we move swiftly into an era of artificial intelligence, robotics and automation, it's easy to succumb to the narrative that machines will replace humans in almost every field, including service.

But what if, far from making humans obsolete, the digital era will bring opportunities for a more dynamic, authentic form of service than we've ever seen before? You can make it a reality by integrating 5 dimensions - physical, cognitive, emotional, social and spiritual - into a human-service approach. This is the future of service.

For any organisation leader, the new dilemma is how to reclaim the human aspect of service. This book offers a mindful pause to reconsider the path we're heading down. The Future of Service is 5D aspires to redefine our understanding of what service means in an increasingly digital and interconnected world. The journey from frustration to fulfilment starts here.

Industry Reviews

'Jaquie Scammell's The Future of Service is 5D powerfully presents an innovative and transformative approach that integrates physical, cognitive, emotional, social, and spiritual components into an optimal, human-centered service model. This book is essential for anyone looking to blend technology and human service harmoniously. What are you waiting for? Buy this book NOW - your customers will thank you.' - Joseph Michelli, Ph.D. Professor of Service Excellence and New York Times #7 bestselling author of The Starbucks Experience, The Zappos Experience, Driven to Delight, and Prescription for Excellence

'A mindful pause for any leader navigating the service industry. I loved it; humanistic, realistic, practical, actionable.' - Lorie Argus, Chief Executive Officer, Melbourne Airport

'Through compelling narratives and practical insights, Jaquie champions the indispensable value of human connection in service, making this book a must-read for leaders, service professionals, and anyone interested in the future of customer relations.' - Peter Cook, Author, entrepreneur, Ishaya monk

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