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The Fred Factor - Mark Sanborn

The Fred Factor

By: Mark Sanborn, John C. Maxwell (Foreword by)


Published: 7th April 2005
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Mark Sanborn met his postman, Fred, just after he moved to Denver. Fred knocked on his door, introduced himself and welcomed him to the neighbourhood. He also asked Sanborn about himself and how he wanted his mail handled while he was away. Needless to say, Sanborn was shocked. He asked Fred more about his job and how he approached it. Fred's answers inspired him to develop motivational seminars promoting Fred's attitude and approach to life.

To embody the Fred philosophy is to realise and practise that:

  • Everyone can make a difference
  • Success is built on good relationships
  • You must continually create value for others and it doesn't have to cost anything
  • You can reinvent yourself whenever you want.
In this succinct and inspiring guide, Sanborn shows us how we can all truly make a difference everyday and become a 'Fred', as well as how to recognise, reward and attract Freds into our lives.

About the Author

Mark Sanborn is an international known author, motivational speaker, and the president of Sanborn & Associates, Inc., an idea studio for leadership development. He gives nearly one hundred presentations each year on leadership, team building, customer service, and mastering change. Mark and his family live near Denver, Colorado.

"The Fred Factor is a powerful, poignant parable of success. It's about going the extra mile and always doing more than is expected. It is revolutionary, yet simple. It is life changing." - Brian Tracy, author of Focal Point and Goals: How to Get Everything You Want - Faster Than You Ever Thought Possible


Part 1: What's a Fred?
1. The First Fred
2. The Fred Principles
3. Fred Sightings

Part 2: Becoming a Fred
4. Everyone Makes a Difference
5. Success Is Built on Relationships
6. Continually Create Value for Others
7. Reinvent Yourself Regularly

Part 3: Developing Other Freds
8. Find
9. Reward
10. Educate
11. Demonstrate

Part 4: For the Love of Fred
12. Fred Today
13. The Fred Spirit

Appendix: The Fred Report Card

ISBN: 9781844138166
ISBN-10: 184413816X
Audience: General
Format: Paperback
Language: English
Number Of Pages: 128
Published: 7th April 2005
Publisher: Cornerstone
Country of Publication: GB
Dimensions (cm): 19.9 x 13.1  x 1.0
Weight (kg): 0.13
Edition Number: 1