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The Fashion Business Manual : An Illustrated Guide to Building a Fashion Brand - Fashionary

The Fashion Business Manual

An Illustrated Guide to Building a Fashion Brand

Hardcover Published: 1st June 2018
ISBN: 9789887710974
Number Of Pages: 216

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The Fashion Business Manual is a visual guide of business practicing in the fashion industry.

It applies beautiful graphic illustration to transform the complex theory into interesting read.

The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.

  • The world’s first visual guide for fashion business.
  • The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.
  • Business information is presented in short, easy to read paragraphs.
  • Practical advice is presented in a step-by-step guide with illustrated examples.

1. Branding
2. Product Development
3. Wholesaling
4. Marketing
5. Retailing
6. Starting Your Brand
7. Form Section

ISBN: 9789887710974
ISBN-10: 9887710970
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 216
Published: 1st June 2018
Publisher: Fashionary International Limited
Country of Publication: HK
Dimensions (cm): 15.9 x 23.4  x 2.6
Weight (kg): 0.79

Earn 95 Qantas Points
on this Book