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The Face of Fashion : Cultural Studies in Fashion - Jennifer Craik

The Face of Fashion

Cultural Studies in Fashion

Paperback

Published: 2nd December 1993
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"The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.

Prefacep. ix
Acknowledgementsp. xiii
The Face of Fashionp. 1
Exotic Impulses in Techniques of Fashionp. 17
Fashioning Womenp. 44
Fashion Modelsp. 70
Soft Focusp. 92
States of Undressp. 115
Cosmetic Attributesp. 153
Fashioning Masculinityp. 176
Conclusionp. 204
Bibliographyp. 226
Name Indexp. 240
Subject Indexp. 246
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415052627
ISBN-10: 0415052629
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 264
Published: 2nd December 1993
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88  x 1.91
Weight (kg): 0.59
Edition Number: 1