In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly " Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.
'This is an important book that thoroughly deserves the attention it will no doubt get from media scholars in many countries ... The authors ... deserve, above all, our admiration for making a major contribution to furthering our understanding not only of cultural imperialism but of the fundamental processes of media consumption.' Journal of Communication
'... A new edition of the provocative 1990 book by veteran international communication scholar Elihu Katz and his colleague Tamar Liebes.' Media Information Australia
Introduction to the 1993 Edition.
1. On Viewing Dallas Overseas: Introduction to the Study.
2. Reading Television: Television as Text and Viewers as Decoders.
3. The Research Design.
4. One Moroccan Group: A Transcipt and Commentary.
5. Cultural Differences in the Retelling of an Episode.
6. Mutual Aid in the Decoding of Dallas. .
7. Referential Reading.
8. Critical Reading.
9. Neither Here Nor There: Why Dallas Failed in Japan (with Sumiko Iwao).
10. Dallas and Genesis: Primordiality and Seriality in Popular Culture.
11. Dallas as an Educational Game.