The Evolution of Presidential Polling

"[A] pioneering book...illuminates the field with an inventive and rigorous research agenda." Brandon Rottinghaus, University of Idaho, Public Opinion Quarterly "[A] pioneering book...illuminates the field with an inventive and rigorous research agenda." Brandon Rottinghaus, University of Idaho, Public Opinion Quarterly "After Eisinger's book, it will be hard to write a history of the modern American presidency or of contemporary American politics without taking into account of how presidential policy making really gets done." Stanley B. Greenberg, CEO, Greenberg Quinlan Rosner Reasearch and Pollster for President Clinton. "Robert M. Eisinger's, The Evolution of Presidential Polling provides the single most comprehensive and clear exposition to date of the changing role of the presidential political pollster. He convincingly demonstrates that as presidents acquired a reliable and timely listening ear to the voice of the public, key power relationships between themselves and the Congress, the media, and the parties were permanently altered." Richard B. Wirthlin, Chairman, Wirthlin Worldwide "Robert M. Eisinger's, The Evolution of Presidential Polling provides the single most comprehensive and clear exposition to date of the changing role of the presidential political pollster. He convincingly demonstrates that as presidents acquired a reliable and timely listening ear to the voice of the public, key power relationships between themselves and the Congress, the media, and the parties were permanently altered." Richard B. Wirthlin, Chairman, Wirthlin Worldwide "Eisinger researches in impressive depth the use of pols from FDR through Clinton... Recommended." Choice