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The Everything War : Amazon's Ruthless Quest to Own the World and Remake Corporate Power - Dana Mattioli

The Everything War

Amazon's Ruthless Quest to Own the World and Remake Corporate Power

By: Dana Mattioli

Paperback | 23 April 2024

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From veteran Amazon reporter for the Wall Street Journal, The Everything War is a searing expose of Amazon's endless strategic greed, from destroying competition to remaking corporate power, in pursuit of total domination, by any means necessary.

'Riveting and explosive. This is the business story of our time.'
Christopher Leonard, New York Times Bestselling Author of Kochland and The Lords of Easy Money

From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating expose of Amazon's endless strategic greed, its pursuit of total domination, by any means necessary, and the growing efforts to stop it.

For over twenty years, Amazon was the quintessential American success story, whilst its "customer obsession" approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top, coming to dominate over a dozen industries beyond retail, growing voraciously by abusing data, exploiting partners, copying competitors, and avoiding taxes-leveraging its power to extract whatever it could, at any cost and without much scrutiny. Until now.

With unparalleled access, and having interviewed hundreds of people - from Amazon executives to competitors to small businesses who rely on its marketplace to survive - Dana Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy.

In 2023, the Federal Trade Commission filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century. As Amazon's supremacy is finally challenged, The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world - and why this is the most consequential business story of our times.

About the Author

Dana Mattioli has been a reporter for The Wall Street Journal since 2006. She has written investigative pieces and Front Page stories about Amazon since 2019 and was a finalist for the Pulitzer Prize in Investigative Journalism for her work on Amazon. Her Amazon coverage also received the 2021 Gerald Loeb Award for Beat Reporting. In 2021, she received the WERT Prize, an award from the Women's Economic Round Table that honors excellence in comprehensively reported business journalism for her Amazon investigations, and received a Front Page Award for her Amazon coverage.

Prior to covering Amazon, Dana held one of the WSJ's highest profile beats covering mergers & acquisitions. During her 16-year career at WSJ she has produced a string of investigations and Page One stories on CEOs, boards of directors, technology companies and retailers.Dana is the recipient of a second Gerald Loeb award for breaking news, the SABEW breaking news award, two New York Press Club awards and was a finalist for the Larry Birger Young Business Journalist Award.Dana has appeared on CNBC, Good Morning America, Fox Business News, and Cheddar. She was the subject of a Wall Street Journal advertisement campaign about how the newspaper's highest-profile stories came together.
Industry Reviews
A riveting and explosive work of investigative reporting that will stand as a classic. Dana Mattioli has managed to unearth the deepest secrets of the world's most powerful retailer, bringing it all into the daylight in vivid detail. Every page is revelatory and the characters-from the domineering billionaire CEO, to the brilliant 30-something trustbuster in Washington who pursues him-seem like they've walked straight out of a novel. This is the business story of our time. -- Christopher Leonard * New York Times Bestselling Author of Kochland and The Lords of Easy Money *
An unflinching expose of thuggish strategies employed by Amazon-tactics that not only hobble competitors, exploit paying customers, but also cripple aspiring start-ups that make the mistake of sharing product secrets, only to find Amazon knock-offs sold on the consumer monolith's website -- Jacquie McNish * co-author of Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry *
Dana Mattioli's The Everything War is a masterful expose of a corporate leviathan's relentless drive for power. Her incisive writing and thorough reporting takes you behind a global juggernaut's seemingly innocuous facade. You will never look at those little cardboard boxes on your doorstep the same way again. -- Zeke Faux * author of Number Go Up *
Riveting, shocking, and full of revelations, The Everything War is the thrilling account of how Amazon redefined corporate power, and did so with a single minded focus on rolling over the competition in its pursuit for dominance. This one could be a classic. -- Bryan Burrough * co-author of Barbarians of the Gate and Forget the Alamo *

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