Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake something that is nice to do but never really essential. But by turning this view around and making ethical behaviour a primary focus Witzel shows how businesses can create and maintain long-term competitive advantage.
Trust and respect among key stakeholder groups, particularly employees and customers, cannot be overstated in their importance to an organization 's success- trust engenders loyalty and good reputation, which in turn builds brand value. However, while ethical behaviour is key to trust-building, in order for an organization to see lasting, positive outcomes it needs to go deeper than something managers do out of a sense of moral duty.
The Ethical Leader shows why ethical practice has to be the platform on which a strong and enduring business can be built, and leaders and managers need to provide the necessary tools and insights to enable this to happen. Witzel offers a practical introduction to some of the key concepts in ethics, including how to deal with ethical paradoxes and making ethical decisions. The book explores the specifics of what makes an ethical leader, and how leaders can communicate values and standards across an organization in order to engage the trust of employees, consumers, shareholders and the wider community.
About the Author
Morgen Witzel is a Fellow of the Centre for Leadership Studies at the University of Exeter Business School. He is author of more than twenty books including the bestsellers Tata: The Evolution of a Corporate Brand and Doing Business in China, now in its third edition. His books have been translated into 11 languages. His articles have appeared in the Financial Times, the Los Angeles Times, the Toronto Globe and Mail, The Smart Manager, Financial World, and many others.
“Scarcely a day passes without the news of some scandal in business, sport or charities breaking – demonstrating the real need to improve ethical leadership in today's world. In this important book, Morgen Witzel brings his prodigious experience to bear on this complicated topic. He reviews what has been written and, with an enormous range of practical case study examples, shows how ethical leadership should lead to value creation. It is a must-read for leaders of any organization anywhere.”
Gerry Brown, Chairman G Brown Associates Ltd; Chairman, NovaQuest Capital Management; author of The Independent Director
“Witzel invites the reader into a friendly conversation about leadership ethics in business that is both grounded in ethical theory and illustrated by real cases. His book helps students and practitioners tackle some of the ethical challenges of leadership.”
Joanne B. Ciulla, Professor of Leadership Ethics, Department of Management and Global Business, and Director, Institute for Ethical Leadership, Rutgers Business School-Newark and New Brunswick