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The Essential Entrepreneur : What It Takes to Start, Scale, and Sell a Successful Business - Richard Turner

The Essential Entrepreneur

What It Takes to Start, Scale, and Sell a Successful Business

By: Richard Turner

Paperback | 4 November 2022 | Edition Number 2

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A toolkit for entrepreneurial success

In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you’re ready to take your fledgling business to the next level—and finally follow that brilliant big idea—this guide covers everything you’ll need to navigate the challenges ahead.

Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh’s Chocolates), and Kirsten Bernhardt (skilled investment manager).

You’ll discover how to:
  • Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings
  • Sort the good ideas from the bad: validate your business (whether it’s a product or a service) and maximise its value
  • Position your brand so that what you do is clear and instantly recognisable
  • Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more
  • Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution
Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can’t-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.

About the Author

Richard Turner is a renowned Australian entrepreneur, innovator, and business leader. The founder of four successful companies across four different industry sectors, Richard is a former Australian Entrepreneur of the Year. His most recent venture, ZEN Energy, was previously named one of the fastest-growing companies in Australia. Richard is a specialist in re-invention and industry disruption. He is a former Entrepreneur in Residence for the University of South Australia, and he continues to mentor early stage and scaling businesses.

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