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The End of Big : How the Internet Makes David the New Goliath - Nicco Mele

The End of Big

How the Internet Makes David the New Goliath


Published: 24th April 2013
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5 to 9 business days
RRP $29.99

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Published: 24th April 2013
Format: ePUB

Will the end of 'big' result in greater freedom, or social chaos? This is a vital forecast on the fundamental shift in power wrought by the Internet.

Seemingly innocuous technologies are unsettling the balance of power by putting it in the hands of the masses. What will a world without 'big' mean for all of us? In The End of Big, internet pioneer and Harvard Kennedy School lecturer Nicco Mele draws on nearly twenty years of experience to explore the consequences of revolutionary technology.

Our ability to connect instantly, constantly and globally is altering the exercise of power with dramatic speed. Governments, corporations, centres of knowledge and expertise are eroding before the power of the individual. It can be good in some cases, but as Mele reveals, the promise of the internet comes with a troubling downside.

Unless we exercise deliberate moral choice over the design and use of technologies, Mele says, we doom ourselves to a future that tramples human values, renders social structures chaotic and destroys rather than enhances freedom.

Both hopeful and alarming, thought-provoking and passionately argued,The End of Big is an important book about our present – and our future.

About the Author

Nicco Mele is a leading forecaster of business, politics, and culture in our fast-moving digital age. Named by Esquire magazine as one of America’s “Best and Brightest,” he served as webmaster for Howard Dean’s 2004 presidential campaign and popularized the use of technology and social media for political fund-raising, reshaping American politics. Not long after, he helped lead the online efforts for Barack Obama in his successful bid for the U.S. Senate. Mele’s firm, EchoDitto, is a leading Internet strategy company working with nonprofit organizations and Fortune 500 companies, among them Google, AARP, the Clinton Global Initiative, the United Nations, and others. He also serves on a number of boards, including the Nieman Foundation for Journalism at Harvard, is a cofounder of the Massachusetts Poetry Festival, and is on the faculty at Harvard’s Kennedy School of Government. Visit his Web site, NiccoMele.com, and follow him on Twitter @nicco.

ISBN: 9781863955997
ISBN-10: 1863955992
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: 24th April 2013
Publisher: Black Inc.
Country of Publication: AU
Dimensions (cm): 23.4 x 15.4  x 2.4
Weight (kg): 0.42
Edition Number: 1