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The End of Average : How to Succeed in a World That Values Sameness - Todd Rose

The End of Average

How to Succeed in a World That Values Sameness

By: Todd Rose, Ogi Ogas

Paperback | 20 March 2017 | Edition Number 1

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Why don't Meyers-Briggs personality tests really work? Why are HR tests for new employees often meaningless? Is there another way of ranking students' performance?

We all behave, learn, and develop in different ways, but these unique patterns of human behaviour get lost in massive systems that play to average performance and average abilities. From academic grading methods to job applicant profiling and even medical treatments, these systems ignore our differences and ultimately fail at measuring and maximizing our potential.

The End of Average draws on the very latest findings in the fields of psychology and sociology to show how, when we focus on individual findings rather than group averages, we are empowered to rethink the world and our place in it.

Industry Reviews
Transforms our understanding of who we are and what's important. -- Seth Godin author of Tribes
Readable, enlightening, and way above average. -- Daniel H. Pink author of Drive
A cogent rebuttal of assumptions about averageness -- Jonathon Keats * New Statesman *

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