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The Empathy Edge : Harnessing the Value of Compassion as an Engine for Success - Maria Ross

The Empathy Edge

Harnessing the Value of Compassion as an Engine for Success

By: Maria Ross

Paperback | 12 October 2021

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Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy.

Being empathetic at work means seeing the situation from another’s perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organisations stronger and more successful.

Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic — and innovative — workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits.

About the Author

Maria Ross is the founder of Red Slice, a consultancy that advises solopreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand that engages the right customers and drives growth. She is the author of Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs.

Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications,, BusinessObjects (now SAP) and many other startups and technology leaders, before starting her own business.

Maria understands the power of empathy at both a brand and personal level: In 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise. Maria lives with her husband, preschool son, and precocious black lab mutt in the San Francisco Bay Area.
Industry Reviews
"The workplace is now more diverse than ever before. Building a stronger culture starts by relating to each other, regardless of background, age, or life experience. Maria Ross shows that empathy can be your superpower if you want to achieve your goals. She gives you solid tips to help you build your emotional intelligence, and harness the power of diverse perspectives if you want your organization to thrive."
-Chip Conley, hospitality entrepreneur and New York Times-bestselling author

"In today's crowded and noisy marketplace, humanity wins. Maria Ross's compelling new book shows-through research, case studies, and practical advice-how compassion and cultivating an empathetic mindset can help leaders and brands stand out."
-Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University's Fuqua School of Business

"Today, the products and services of Company A and Company B are often engineered and optimized until they are indistinguishable. But one differentiator remains: empathy. This is a wise, passionate, motivating book that's a must-read for every manager and executive."
-Jay Baer, founder of Convince & Convert and co-author of Talk Triggers

"Maria Ross's insightful book couldn't have come at a better time. She shows why empathy is an intangible good that customers will happily pay for. The Empathy Edge is a wave worth riding."
-Marty Neumeier author of The Brand Gap

"Today, when top talent seeks not just a paycheck, but purpose and fulfillment at work, Maria Ross shows us that empathy is the foundation of thriving careers and cultures. Those organizations that figure it out will be the ones that succeed in the new economy, and those that don't will be increasingly irrelevant-losing talent, productivity, and market demand. This book goes beyond theory to lay out specific actions leaders can take to build the brands and cultures of the future."
-Aaron Hurst cofounder and CEO of Imperative and bestselling author of The Purpose Economy

"Maria Ross brings practical, compelling insights to one of the key attributes we must all build and grow if we hope to thrive on this planet: empathy. Empathy is one of those roots that will ground your success in all aspects of your life. The ability to understand others' perspectives gives us a design edge for our business, an understanding of differences that creates more powerful relationships, and a happiness factor that is priceless. Read this book if you want to level up in all parts of your life."
-Vicki Saunders founder of SheEO and #radicalgenerosity

"Relationships are critical to success and your greatest asset. To enable productive relationships with colleagues, subordinates, and customers, individuals must approach those connections with empathy and compassion. This book brings theory and action together in one powerful resource to help organizations create a connected culture and prioritize people to fuel success. Empathy is a concept that needs to be embraced in the workplace-and Maria Ross shows us exactly how to do it."
-Michelle Tillis Lederman author of The Connector's Advantage and The 11 Laws of Likability

"Maria Ross shares hard-won lessons about the power of empathy from her experiences in the healthcare system and her years as a brand strategist to some of the top brands in the world to empower leaders and businesses of all kinds to treat their stakeholders with the compassion and care required to build customers for life. She provides practical steps for any organization to shift their cultural mindset in ways that will not only increase their productivity, retention, and financial success, but also improve their personal interactions. This book is exactly what we need right now to ensure our world is a lot more livable for all of us."
-Denise Brosseau CEO of Thought Leadership Lab and bestselling author of Ready to Be a Thought Leader?

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