+612 9045 4394
 
CHECKOUT
The Elements of International English Style : A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience - Edmond H. Weiss

The Elements of International English Style

A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience

Sorry, the book that you are looking for is not available right now.

We did a search for other books with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your book.

Share This Book:

Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including:
- 57 specific tactics to internationalize one's English
- hundreds of before-and-after comparisons showing the effects of editing for an international audience
- models of international correspondence
- practical discussion questions and work projects
- useful resources for further study, including books, articles, and websites.

Preface
Acknowledgments
The Language of Global Business is International English
A Riddle
What is International English Style?
The Two Strategies: Culture-Free, Culture-Fair
Discussion Questions
Sources and Resources
Principles of Simplicity
Meaning and Risk
Ogden's Basic English
Adopt a Locally Invented, Controlled English
Adopt a Reduced Dictionary
Adopt an Industry-Sanctioned Controlled English
Choose Words with One or Few Meanings
Avoid Verbs with Two or Three Words in Them (Phrasal Verbs)
Use the Simplest Verb Forms
Define Many Terms in a Glossary
Choose Words that Are Pronounceable
Do not Coin Words that Are not Needed
Avoid Redundant and Wordy Expressions for Time and Place
Avoid Unhelpful Redundancies
Avoid Nominalizations
Discussion Questions
Sources and Resources
Principles of Clarity
The Problem: Clear Only If Known
Be Careful of Loosely Connected Words and Phrases
Be Aware of Frequently Misplaced Descriptive Words
Do not Confuse Frequently Confused Terms
Form Words in Standard Ways
Use Standard Spellings
Avoid Converting Nouns into Verbs
Be Aware of the Several Englishes
Be Careful with Money and Dates
Avoid Illogical or Arbitrary Idioms
Avoid Words that Can Have Opposite Meanings
Avoid Abbreviations, Contractions, and Acronyms
Avoid Figurative Language in General
Avoid Literary and Cultural Allusions
Avoid Military and Sports Vocabulary
Avoid Technical Terms Used with NonTechnical Meanings
Avoid Business Jargon and Fashionable Business Terms
Avoid Regionalisms and Slang
Avoid Sarcasm or Irony
Avoid Humor and Wordplay
Suit Your English Idiom to the Local Language
Discussion Questions
Sources and Resources
Reducing Burdens
Reading and Stress
Prefer Shorter Sentences
Prefer Simple Sentences to Compound Sentences
Prefer Simple Sentences to Complex Sentences
Retain Certain Optional Words Punctuation and International English
Use Commas Aggressively
Use Hyphens Aggressively
Avoid Quotation Marks
The Burdensome Page
Do not Justify Text, but Do not Break Words at the Ends of Lines
Create a Readable, Accessible Page
Reduce GOTOs
Break Apart Long Paragraphs
Convert Some Paragraphs into Lists
Convert Some Paragraphs into Tables
Convert some Paragraphs into Playscripts
Convert Some Paragraphs into Decision Tables
Convert Some Paragraphs into Logic Diagrams Reducing Burdens as an Ethical Objective
Discussion Questions
Sources and Resources
Writing for Translation
Limits on Translation
Translation Is a Business Expense
Preparing a Manuscript for Translation
Controlled Language and the Future of Translation
Discussion Questions
Sources and Resources
Principles of Correspondence
Business Letters: An Exercise in Style
Eliminate Western Letter Lingo and Formats
Adopt the Receiver's Format
Emulate the Receiver's Opening Paragraph and Customary Closing
Emulate the Receiver's Content Restrictions
What About E-mail?
Adapting E-mail for International Recipients
Discussion Questions
Sources and Resources
Principles of Cultural Adaptation
Was der Bauer nicht kennt à
Be Extremely Polite and Formal
Assess Other Cultures without Stereotyping
Localize Radically
Define your Graphics Strategy
Consider Hall's Context Continuum
Issues of Philosophy and "Hypernorms"
Discussion Questions
Sources and Resources
Appendixes
Projects for Students of International English
Sentences that Need Editing
Instructional/Technical Passages that Overburden the Reader
A Portfolio of Bad News Letters
An Internationalized WebSite Checklist
Index
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780765615725
ISBN-10: 076561572X
Audience: General
Format: Paperback
Language: English
Number Of Pages: 192
Published: 28th February 2005
Country of Publication: GB
Dimensions (cm): 22.23 x 15.24  x 1.27
Weight (kg): 0.27