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The Economics of Sport and Recreation : An Economic Analysis - Chris Gratton

The Economics of Sport and Recreation

An Economic Analysis

Paperback Published: 11th August 2000
ISBN: 9780419189602
Number Of Pages: 244

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The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting.
In the first edition of this book published in 1985, the emphasis was on the government and voluntary sectors as the lead sectors in the sports market. As we enter the next millennium, it is the commercial sector that is the lead sector in the sports market and this is reflected in the content and structure of the new book.
Aimed specifically at students engaged in the study of sport and its interaction with the economy, this book will be an invaluable resource.

Industry Reviews

'...a welcome addition to the limited range of introductory textbooks on the economics of sport. Its broad coverage of the sports industry, its accessibility and strong emphasis on empirical evidence and application, recommends it as a textbook for programmes such as sport management.' - Bill Gerrard, Local Government Studies

'A comprehensive examination ... a very interesting and thought-provoking book.' - The International Journal of the History of Sport

Prefacep. xiii
Introductionp. 1
Sport and economicsp. 3
The economic importance of sportp. 14
Demandp. 31
The demand for leisure timep. 33
The demand for sport: theoryp. 48
The demand for sport: evidencep. 65
Supplyp. 97
Government and sportp. 99
The voluntary sector and sportp. 125
The commercial sector and sportp. 142
Contemporary issues in the economics of sportp. 161
Sports sponsorshipp. 163
Major sports eventsp. 179
Professional team sportsp. 193
Sport and broadcastingp. 211
Bibliographyp. 223
Indexp. 232
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780419189602
ISBN-10: 0419189602
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 244
Published: 11th August 2000
Publisher: SPON
Country of Publication: GB
Dimensions (cm): 22.86 x 15.88  x 1.91
Weight (kg): 0.35
Edition Number: 2
Edition Type: New edition

Earn 371 Qantas Points
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