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The Economics of Franchising - Roger D. Blair

Hardcover Published: 1st June 2005
ISBN: 9780521772525
Number Of Pages: 350

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This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

'In The Economics of Franchising, Blair and Lafontaine have provided an exceptionally comprehensive and cogent treatment of franchise law and economics. They have made complex economic analysis accessible and at the same time have revealed the hidden complexity behind some of the naive misconceptions associated with franchising. But what I liked best was their ability to treat each topic with a blend of managerially relevant discussion and formal analysis. It is a book that will appeal to anyone with a business, legal or research interest in franchising.' Patrick Kaufmann, Boston University 'A book on franchising by the experts in this field is a welcome addition. It will be extremely valuable for both teachers and researchers.' Jeffrey M. Perloff, University of California, Berkeley

Introduction
Four popular misconceptions about franchising
Franchise contracts
Franchising, vertical integration, and vertical restraints
Quality control
Franchise tying contracts
Vertical price controls in franchising
Encroachment
Advertising and promotion
Termination and non-renewal
Concluding remarks.
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521772525
ISBN-10: 0521772524
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 350
Published: 1st June 2005
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 23.5 x 15.9  x 2.6
Weight (kg): 0.57