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The Dynamics of Innovation : Strategic and Managerial Implications - Klaus Brockhoff

The Dynamics of Innovation

Strategic and Managerial Implications

By: Klaus Brockhoff (Editor), A. K. Chakrabarti (Editor), Jurgen Hauschildt (Editor)

Hardcover Published: 28th April 1999
ISBN: 9783540656593
Number Of Pages: 349

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Jorg Bensinger, a group head of Audi corporation's R&D depart­ ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem­ bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex­ periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech­ nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by many customers. Piech, Ben­ singer, and others sensed that introducing the four-wheel drive to passenger cars could initiate a strategic change. Under great secrecy development work and prototype construction were commissioned. One obstacle seemed to be space requirements for the gear-box. Hans Nedvidek, former race-track engineer in the Mercedes team, was assigned to the team, and he developed an ingenious solution to the problem. It took until September of 1977 until other board mem­ bers were informed, and after some rallying the board found a con­ sensus in the next month to authorize further development steps for a four-wheel drive car. However, Audi is a subsidiary of Volkswagen Corp. The accord of the much bigger mother had to be secured.

Strategic dynamicsp. 1
Managing through industry fusionp. 7
Dynamics of technological competenciesp. 31
Organizational adaptation and innovation: The dynamics of adopting innovation typesp. 57
Strategic dynamics and corporate performance: A longitudinal assessmentp. 85
Evaluation of dynamic technological developments by means of patent datap. 107
Innovation objectives, managerial education and firm performance - an exploratory analysisp. 137
Dynamics in project managementp. 161
Promotors and champions in innovations - development of a research paradigmp. 167
A longitudinal examination of how champions influence others to support their projectsp. 187
Opposition to innovations - destructive or constructive?p. 217
Starting conditions of successful European RandD consortiap. 241
Concurrent development and product innovationsp. 281
Patterns in high-impact innovationp. 305
Literaturep. 321
List of contributorsp. 347
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9783540656593
ISBN-10: 3540656596
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 349
Published: 28th April 1999
Publisher: Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Country of Publication: DE
Dimensions (cm): 23.4 x 15.6  x 2.54
Weight (kg): 1.53