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The Disney Way : Harnessing the Management Secrets of Disney in Your Company : 3rdf Edition - Capodagli

The Disney Way

Harnessing the Management Secrets of Disney in Your Company : 3rdf Edition

By: Capodagli

Hardcover Published: 20th May 2016
ISBN: 9781259583872
Number Of Pages: 336

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“Dream, Believe, Dare, Do . . .”

Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.

As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.

Profiling a new set of diverse organizations?such as TYRA Beauty, Rainbow Babies & Children’s Hospital, Ottawa County, Michigan, and Science Center of Iowa?the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney’s techniques to create a consumer-centric culture. They provide step-by-step actions on how to:

  • Give every member of your organization a chance to dream
  • Stand firm on your beliefs and principles
  • Treat your customers like guests
  • Support, enable, and reward employees
  • Build long-term relationships
  • Dare to take calculated risks
  • Train extensively and constantly
  • Align long-term vision with short-term execution
  • Utilize storyboarding techniques
  • Pay close attention to details
  • Demonstrate “love” for product, employees, customers, and self
Find out why Walt Disney’s Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.

About the Authors

In 1993, Bill Capodagli co-founded Capodagli Jackson Consulting and has since become one of the most requested keynote speakers on the corporate cultures of both Disney and Pixar. He is also a well-known expert on customer-centric culture transformations in which he guides leaders to adopt Walt’s timeless success credo.

Lynn Jackson is a co-founder of Capodagli Jackson Consulting and has been helping leaders and teams to embrace the principles of Disney and Pixar for over 20 years. She holds an M.S. degree in organizational development and instructional systems technology, and develops workshops based upon Walt Disney’s Dream, Believe, Dare, Do principles.

Foreword to the Third Edition, by John Christensen ix Preface to the Third Edition xi

Chapter 1. Walt's Way 1

DREAM Chapter 2. Make Everyone's Dreams Come True 15

BELIEVE Chapter 3. You Better Believe It 31 Chapter 4. Never a Customer, Always a Guest 53 Chapter 5. All for One and One for All 75 Chapter 6. Share the Spotlight 101

DARE Chapter 7. Dare to Dare 125

DO Chapter 8. Practice, Practice, Practice 143 Chapter 9. Make Your Elephant Fly-Plan 163 Chapter 10. Capture the Magic with Storyboards 179 Chapter 11. Give Details Top Billing 203 Chapter 12. Love: The Real Pixie Dust 215

PUTTING IT TOGETHER Chapter 13. Ottawa County, Michigan: Disney's Success Credo Transforms County Government 233 Chapter 14. Producing a Customer-Centric Culture: An Implementation Strategy 253

Epilogue: The Magic Continues 263 Acknowledgments 271 Index 275 About the Authors 287

ISBN: 9781259583872
ISBN-10: 1259583872
Series: Business Books
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 336
Published: 20th May 2016
Country of Publication: US
Dimensions (cm): 23.5 x 16.0  x 2.4
Weight (kg): 0.5
Edition Number: 3
Edition Type: Revised

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