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The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules--and provides practical, hands-on tools--that will help businesses of all sizes adapt, innovate, and maximize value creation.
Rogers's rules address critical categories for every business: customers, competition, data, innovation, and the value proposition. For each, he presents diverse case studies (from companies such as Apple and Uber to GE and the New York Times), discusses common challenges to adopting the digital approach, and provides companies and business leaders clear, tested steps to implement new practices. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.
About the Author
David L. Rogers is the faculty director of Columbia Business School's executive programs in Digital Marketing and Digital Business Strategy and founder of the BRITE (Brands Innovation Technology) conference. He advises global companies such as Google, Toyota, Visa, IBM, China Eastern Airlines, Kohler, and MacMillan, and he has appeared on CNN and CNBC and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. His most recent book is The Network Is Your Customer.
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The Digital Transformation Playbook
Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt. -- Bob Garfield, cohost of NPR's On the Media In this indispensable (and highly readable) guide, Rogers shares what we can learn from today's greatest digital innovators. Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don't start a business without it. -- Neil Blumenthal, cofounder and co-CEO, Warby Parker Everyone talks about digital transformation, but here's your chance to truly do it well. David Rogers provides a roadmap that every executive should read. If you're not part of the transformation of your business, it will just happen without you. Read this book and get started! -- Sree Sreenivasan, Chief Digital Office, The Metropolitan Museum of Art Every so often, a book comes along that takes a subject that is mysterious and complex and drills down to its essential essence. Think of David Rogers's The Digital Transformation Playbook as your secret weapon for getting ahead of the extremely disruptive innovations transforming business at a breathtaking speed. You can't afford not to know this stuff! -- Rita McGrath, author of The End of Competitive Advantage Rogers expertly captures the moment we're in-the swiftly changing business landscape brought on by the digital revolution-and gives practical guidance for the decisions every business must make if they want to stay relevant. -- Russell Dubner, president and CEO, Edelman U.S. Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us that change is possible and how any business, no matter its age or industry, can adapt to grow for the future. -- Bernd Schmitt, author of The Changing Face of the Asian Consumer Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible. -- Bill Duggan, author, Strategic Intuition: The Creative Spark in Human Achievement This well-written work presents applications and techniques that would serve well company managers and students of business. Library Journal (starred review) With practical frameworks and nine step-by-step planning tools, he distils the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Accountancy Ireland
Preface1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value2. Harness Customer Networks3. Build Platforms, Not Just Products4. Turn Data Into Assets5. Innovate by Rapid Experimentation6. Adapt Your Value Proposition7. Mastering Disruptive Business ModelsConclusionSelf-Assessment: Are You Ready for Digital Transformation?More Tools for Strategic PlanningNotesIndexAbout the Author
ISBN: 9780231175449 ISBN-10: 0231175442 Series: Columbia Business School Publishing Audience:
For Ages: 22+ years old Format:
Number Of Pages: 296 Published: 5th April 2016 Publisher: Columbia University Press Country of Publication: US Dimensions (cm): 23.7 x 17.1
Weight (kg): 0.61
Edition Number: 1