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The Design of Everyday Things : Revised and Expanded Edition - Don Norman

The Design of Everyday Things

Revised and Expanded Edition

Paperback Published: 5th November 2013
ISBN: 9780465050659
Number Of Pages: 368

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

Industry Reviews

Choice "Even classics can be updated and improved... Highly recommended." "This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading."--Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology "Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published."--Tim Brown, CEO, IDEO, and author of Change by Design

If common sense can be thought, this books is the start

5

This is an awesome book for everyone who works in design or engineering to read. There were moments I LOL-ed hard at the funny yet common examples the author used, but most of all, it helps pass on the common sense many seem to lack in the industry these days. Helps the reader understand why Interaction Design and Experience Design are the key aspects of every process. Loved it

Sydney

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Brilliant book

5

Brilliant book and a handy reference tool for all those who work in the field of design and are interested in customer behaviour.

Sydney

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This is a MUST for anyone in the field of Design

5

Don Norman is the Father of Human Centered Design and 'The Design of Everyday Things' is a master piece for anyone in the field of Design no matter what stream. The greatest benefit of reading this book is it helps us understand how our users 'think' hence making our design processes more objective/effective. This is not a book you can just read on the fly, it requires a great deal of focus and concentration in order to clearly understand what is being conveyed, yet it has many clear examples. The biggest 'a ha' moment for me was understanding the difference between 'affordances' and 'signifiers' as I used to think they were pretty much the same. I highly recommended it.

Melbourne, Australia

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The Design of Everyday Things

5.0 3

100.0

ISBN: 9780465050659
ISBN-10: 0465050654
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 368
Published: 5th November 2013
Country of Publication: US
Dimensions (cm): 20.1 x 15.1  x 2.6
Weight (kg): 0.32
Edition Number: 1
Edition Type: Revised

Earn 41 Qantas Points
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