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The Design Agenda : A Guide to Successful Design Management - Rachel Cooper

The Design Agenda

A Guide to Successful Design Management

Hardcover Published: 11th April 1995
ISBN: 9780471941064
Number Of Pages: 308

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UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:<br> * draws on the best methods to provide practical guidance on effective design management<br> <br> <br> * contains a unique resource guide to enable further study and research<br> <br> <br> * contains contemporary examples to illustrate the value of well managed design<br> In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.

What Is Design?

The Value of Design.

Corporate Design Strategies.

Design and the Organisation.

Design Audits.

Design Management--Setting the Agenda.

Resource Guide.

Index.

ISBN: 9780471941064
ISBN-10: 0471941069
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 308
Published: 11th April 1995
Country of Publication: GB
Dimensions (cm): 23.83 x 17.33  x 2.42
Weight (kg): 0.59
Edition Number: 1

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