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The Data to Dollars (TM) Value Chain : A Practical Guide to Business Analytics - Jaime G. Fitzgerald

The Data to Dollars (TM) Value Chain

A Practical Guide to Business Analytics


Published: 15th July 2017
RRP $64.95
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The Data to Dollars Value Chain is a practical guide to creating successful analytics projects, teams, and ongoing initiatives. You are undoubtedly relying on data analytics more than ever before to gain a competitive advantage in today's market. While Big Data is all the rage, many enterprises are barely harnessing the information that they've been accumulating for decades. Thoughtful, skilled, technical analysis is the only way to truly understand customers and consumer behavior and to capitalize on market opportunities.

This book contains all the components of the process, methods, and templates you need to unlock the potential of your data. You will learn how to "reduce the barrier to benefit" from analytics by enabling your team to get more from their analytics effort despite inevitable constraints in budgets, staff talent and experience, knowledge, data quality and availability, and even political barriers within your organization.

  • Come away with a practical, battle-tested methodology to reduce risk, avoid failure, and enhance the results from analytics projects
  • Unlock the full potential of your data with best practices, practical processes, tools, and templates from leading analytics authority, Jaime Fitzgerald
  • Improve your projects, career, and organization by using data, analytics, and technology to enhance results
  • Use included process guides and electronic templates regardless of the size, sector, or geography or your organization

Preface: A crucial moment in the history of technology, data, and decision making Section 1: A Framework to Convert Data to Dollars 1. Turning Data into Dollars using Analytics: Why It Matters More Than Ever 2. How did we get here? 3. Defining the challenges 4. A methodology to overcome the challenges 5. What does it take to apply the methodology? 6. Case Studies Section 2: Putting the Data to Dollars Methodology into Practice 7. The Data to Dollars (TM) Value Chain Methodology 8. Opportunity Identification 9. Insight + Analysis Requirements 10. Data Requirements 11. Defining the Required People, Processes and Technologies 12. Project Planning 13. Executing Analysis 14. Using the Output of Analysis 15. Onward and Upward: Growing Your Return on Data Analytics Appendix

ISBN: 9780124058873
ISBN-10: 0124058876
Series: The Morgan Kaufmann Series on Business Intelligence
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 384
Published: 15th July 2017
Publisher: Elsevier Science & Technology
Country of Publication: US
Dimensions (cm): 23.5 x 19.1  x 3.1
Weight (kg): 0.8
Edition Number: 1