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The Dali Legacy : How an Eccentric Genius Changed the Art World and Created a Lasting Legacy - Dr. Christopher Heath Brown

The Dali Legacy

How an Eccentric Genius Changed the Art World and Created a Lasting Legacy

By: Dr. Christopher Heath Brown, Dr. Jean-Pierre Isbouts, Frank Hunter (Foreword by)

eBook | 23 March 2021

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Captive audience: Authors helm a massive Facebook group dedicated to Salvador Dali (seven million followers), and will leverage administrative powers to promote forthcoming book. Large size of group also proves enduring popularity of the subject (organic growth of one million followers on the FB group since the hardcover published in 2021).

Proven author track record, perfect author pairing, and plans for events and media on the West Coast and in the southeast: Jean-Pierre Isbouts's previous books have sold more than 2 million copies with over 80,000 copies accounted for in BookScan, and Christopher Brown is the owner of a collection of original Dali art and an expert on his style, making them the perfect pairing to create this book. Isbouts's most recent book with Apollo, Mapping America has sold over 8,000 copies net with very few returns. His follow-up with Apollo, Mapping the Holy Land, is highly anticipated, and Brown coauthored Apollo's acclaimed The da Vinci Legacy. Having one author in California and one in North Carolina means there will be signings, gallery tie-ins, and media in and around both states.

A must-have to complete an art lover's collection, and a great gift: With brilliant, enlightening text and more than 150 four-color images throughout, this book is a stunning and immersive keepsake for fans of art, pop culture, and history. Dali is one of the most complex and important artists of all time, and this extraordinary book contextualizes him and his effect on the art world far more meaningfully and engagingly than any other attempt. While there have been autobiographies of Dali published as well as Salvador Dali art books on the market (all of which have incurred high sales), this is the first book that offers a deep textual analysis of Dali's life and enduring legacy with the addition of full-color art.

First book to explore, and capitalize on, Dali's continued relevance: Dali's relevance lives on today, evidenced by the popularity of Dali museums (the Dali Foundation reports that 1.4 million people visited the Dali museums in 2017, with numbers increasing each year), and high price tags for original Dali works (a triptych sold for $13 million in January 2020; a starfish brooch designed by the artist sold for nearly $1 million in June 2023), and a biopic starring Ben Kinglsey as Dali premiered in 2022. And Dali continues to be controversial, with art history accounts on TikTok calling for his "cancellation" in the summer of 2023. In total, proof that fascination with him endures, as the book shows and uncovers the reason for.

Anniversary and seasonal marketing hooks: 2024 is the 120th anniversary of Dali's birth and the anniversary of several key works, including the eightieth anniversary of Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening and the ninety-fifth anniversary of The Great Masturbator-hooks that will be used to drive marketing and media. Additionally, the book will be published well in advance of the holiday season as well as October's National Book Month, and is perfectly suited for promotions tied to both as an ideal gift book for art lovers and readers interested in one of the most captivating biographies of a master artist.

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