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The Cult of We : WeWork and the Great Start-Up Delusion - Eliot Brown

The Cult of We

WeWork and the Great Start-Up Delusion

By: Eliot Brown, Maureen Farrell

Paperback | 7 July 2021

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Product Description
The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.

In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork.

As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder’s vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire.

Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley ‘unicorns’? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust.

About the Author

Eliot Brown covers startups and venture capital for The Wall Street Journal. He joined the Journal in 2010, when he was hired to cover commercial real estate in the wake of the financial crisis. He previously worked at the New York Observer, where he covered economic development and local politics.
Industry Reviews
‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’
Charles Duhigg bestselling author of The Power of Habit

Other Editions and Formats

Hardcover

Published: 22nd July 2021

In Stock and Aims to ship next day

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