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The Cult Of Mac : No Starch Press Ser. - Leander Kahney

The Cult Of Mac

No Starch Press Ser.

Hardcover Published: 1st November 2004
ISBN: 9781886411838
Number Of Pages: 208

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The Cult of Mac takes you inside the world of the Mac addict. Meet fans who get Mac tattoos and haircuts, people who travel across the globe to attend Apple Store openings, and counterculture icons who love the Mac. Discover the realm where old Macs become aquariums or bongs, origami Macs are made out of paper, and where the Macs of the future are envisioned not by suits in Cupertino, but by Mac heads all over the world. Visit the gatherings of the Mac tribe, from the big trade shows to tongue-in-cheek lookalike contests of Mac celebrities. And explore the little-publicized underbelly of Mac culture, including erotic fiction featuring Steve Jobs and the influence of mind-altering drugs on the Mac's famous interface.
Whether you're a casual observer, a mild Mac fan, or a hardcore member of the cult, join journalist and loyal Mac user Leander Kahney as he exposes all sides of Mac fanaticism, from the innocuous to the insane.

Macintosh Madnessp. 2
Techno Fetishismp. 4
Mac Loyaltyp. 5
Hey, I'm a Loyal Mac User, Toop. 7
Apple's Stickiest Marketing Ployp. 8
Music About Macsp. 11
Film: Mac Fervor, Malcolm X Stylep. 13
Mac O'Lanterns Light up Halloweenp. 14
Mac OS X Birthday Parties, or Blowing Out a Candle for OS Xp. 16
New Apple Stores Make Fast Mac Friendsp. 18
Tekserve: New York's Mom-and-Pop Apple Shopp. 21
Unpacking the iMacp. 23
All Aboard! (But No PCs Allowed)p. 25
Sexy Desktopsp. 28
Macs and the Counterculturep. 31
Macs and Potp. 32
The iBongp. 36
Free Love and Selling Macsp. 37
Ellen Feiss: Stoner Celebrityp. 42
Feiss Look-Alikesp. 44
Apple and the Church of Satanp. 45
Worshipping the two Stevesp. 47
The Cofounders: Jobs and Wozniakp. 48
Jobs for Presidentp. 53
Slash Fiction: Bill/Steve's Sexcellent Adventurep. 54
Mac Tattoos and Haircutsp. 56
Tat's the Way MacHeads Like Itp. 58
The Professor and His Mac Tattoop. 66
Mac Hair Today, Gone Tomorrowp. 67
Macspottingp. 68
Macspotting: The New Obsessionp. 69
Apple Product Placementp. 70
Hollywood: Good Guys Use Macsp. 71
Mac Evangelismp. 75
The EvangeListp. 76
Some of the Guys in Aisle Sixp. 79
Case Study-Lewis Perelmanp. 81
Guy Kawasakip. 81
Arun Gupta and the SPAp. 83
The Mac Webp. 84
Apple's Unofficial PR Corpp. 85
Rumor Sites - Picking Up Where Mac the Knife Left Offp. 86
Rodney O. Lain: The iBrothap. 88
Inside the Mind of a MacCommunistp. 89
Apple Hatersp. 90
Gatherings of the Clanp. 94
Tales of Macworldp. 96
The Gathering of the Mac Clanp. 98
The Line for Macworld Keynotesp. 105
Macworld: Vacation Destinationp. 106
Mac the Knife Partyp. 106
Mac Deadhead Camps in Stylep. 109
Iceland's Hot for Macworldp. 111
PCs Don't Go Gently into Macworldp. 111
What's Behind Apple's Curtain?p. 112
Jobs' Potty Mouthp. 114
No One Gets In Without a Badgep. 114
Going the Distance to Get to Macworldp. 115
Macs in Japanp. 119
Mac Love: Japanese Stylep. 121
Macworld Tokyop. 122
User Groups and Upgrade Clubsp. 129
In Japan, Upgrading Beats Buyingp. 130
The Undying Devotion to the PowerBook 2400p. 132
Kaizop. 133
PowerMate: Volume Control Knob Turns Headsp. 139
Computer Mac Kanp. 140
Goshu Trading: Where Old Macs Go Off to Thrivep. 142
Incessant Tinkerersp. 144
Macquariumsp. 146
Mac Aquariumsp. 147
Fantasy Macsp. 150
Ersatz Designs Honor Applep. 152
Isamu Sanada: Master Maker of Mock-up Macsp. 156
The Passion for Designing Macsp. 159
Learning Design: Absorbing Apple's Aestheticp. 167
Flat-Screen iMac Designed by an Amateur?p. 170
Hardware Modsp. 172
Mac Moddersp. 174
Kent Salas' Blue Icep. 176
Jeff Paradiso's Web Padp. 179
Christophe Jobic's iBookp. 180
Paper Macsp. 181
Andrew Dusing's Mac Box Furniturep. 188
Hoarders and Recyclersp. 192
Mac Collectors and Collectiblesp. 194
RedLightRunner, Saving Collectibles to the Macsp. 195
Three Apple Collectorsp. 198
Raines Cohen, T-shirt Collectorp. 200
Andy Warhol's Apple Logo Printp. 203
Caesar Lima's Studio Museump. 204
Antique Macsp. 206
The Incredible Devotion to the Color Classicp. 209
$500 for an Empty Boxp. 213
The Most Collectible Apple Ip. 215
Black Macp. 217
Bruce Damer's DigiBarnp. 219
The Newtonp. 220
One Man's Retro Mac Revivalp. 224
Web Revival for Old Mac Interfacep. 227
HyperCard: Forgotten but Not Gonep. 229
HyperCard: What Could Have Beenp. 231
New Frontiersp. 232
iPODp. 234
Music to Hackers' Earsp. 235
iPod Piracy (Have iPod, Will Secretly Bootleg)p. 238
Other Forms of Theftp. 239
Andrew Andrew (They Walk Alike, They DJ Alike)p. 240
iPod DJing (With an iPod, Who Needs a Turntable?)p. 242
iPods Around the Worldp. 244
What Makes Mac Fans So Loyal?p. 246
Apple: It's All About the Brandp. 250
For Mac Users, It Takes a Villagep. 252
Worshipping at the Altar of Macp. 254
Baby, Friend, Pet: That's My Macp. 258
Indexp. 261
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781886411838
ISBN-10: 1886411832
Series: No Starch Press Ser.
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 208
Published: 1st November 2004
Publisher: No Starch Press,US
Country of Publication: US
Dimensions (cm): 26.0 x 21.1  x 2.1
Weight (kg): 1.13