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The Creativity Hoax : Precarious Work in the Gig Economy - George Morgan

The Creativity Hoax

Precarious Work in the Gig Economy

Paperback Published: 22nd June 2018
ISBN: 9781783088447
Number Of Pages: 250

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Politicians, educators and business leaders often tell young people they will need to develop their creative skills to be ready for the new economy. Vast numbers of school leavers enrol in courses in media, communications, creative and performing arts, yet few will ever achieve the creative careers they aspire to.

The big cities are filled with performers, designers, producers and writers who cannot make a living from their art/craft. They are told their creative skills are transferable but there is little available work outside retail, service and hospitality jobs. Actors can use their skills selling phone plans, insurance or advertising space from call centres, but usually do so reluctantly. Most people in the 'creative industries' work as low-paid employees or freelancers, or as unpaid interns. They put up with exploitation so that they can do what they love.

The Creativity Hoax argues that in this individualistic and competitive environment, creative aspirants from poor and minority backgrounds are most vulnerable and precarious. Although governments in the West stress the importance of culture and knowledge in economic renewal, few invest in the support and infrastructure that would allow creative aspirants to make best use of their skills.

About the Author

George Morgan is associate professor at the Institute for Culture and Society and the School of Humanities and Communication Arts at Western Sydney University, Australia.

Pariece Nelligan is adjunct fellow at the Institute for Culture and Society at Western Sydney University, Australia.

Industry Reviews

Birkbeck College, London

A Must-Read for Creative Workers


Explains a lot about why creative workers end up doing non-creative work



The Creativity Hoax

5.0 1


Preface: Rustbelt Aspirational

1. The Creative Imperative: Remaking Capital/Remaking Labour
2. Post-Industrial Pedagogy
3. Leaving Covers-Land: The Metropolitan Journey and the Creative Network
4. Do Give Up Your Day Job
5. Labile Labour
6. The Just-In-Time Self?
7. Beyond the Social Factory: Reclaiming the Commons
Conclusion: Don't Call Us, We'll Call You


ISBN: 9781783088447
ISBN-10: 1783088443
Audience: General
Format: Paperback
Language: English
Number Of Pages: 250
Published: 22nd June 2018
Country of Publication: GB
Dimensions (cm): 22.9 x 15.3  x 2.5
Weight (kg): 0.45

Earn 105 Qantas Points
on this Book