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The Corporate Startup : How Established Companies Can Develop Successful Innovation Ecosystems - Tendayi Viki

The Corporate Startup

How Established Companies Can Develop Successful Innovation Ecosystems

By: Tendayi Viki

Paperback | 1 March 2019

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Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepreneurship.

There is now more pressure on established companies to innovate. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualisations, templates, tools and methods that can be easily applied to develop new products and business models.

About the Author

Dr Tendayi Viki is an author, speaker and advisor on the topic of corporate innovation. He helps companies of all sizes develop internal ecosystems so they can innovate for future while running their core business. He holds a PhD in Psychology and an MBA. He has worked with several companies including ABN AMRO, Airbus, Air France-KLM, American Express, The British Museum, Lufthansa-Airplus, Pearson, Salesforce, Standard Bank, Unilever and The World Bank. Dr Viki co-designed and helped implement Pearson's Product Lifecycle, which is an innovation framework that won Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.
Industry Reviews
Established companies need to innovate or risk losing market share. This book provides a great playbook that managers can use to learn about lean startup methods and apply them within their company. It is a must read for any executive thinking about creating an innovation ecosystem within their business.--Klaus Wagner, CEO at Josera Petfood GmbH & Co. KG.
I believe the next wave of entrepreneurship and innovation will belong to the established corporation. The Corporate Startup provides a structured and practical approach to help companies make their new business model building machine a reality.--Dr Marc Sniukas, Author of The Art of Opportunity.
In my experience the biggest topic that is not covered well for large corporations is the art of managing the innovation process and output. The Corporate Startup provides a concrete framework to manage innovation at the strategy, management and practice levels. It connects the topics you likely know such as business model design and lean startup to the bigger corporate picture.--Bob Jansen, Founder at Firmhouse.
Tendayi, Dan and Esther are some of the most knowledgeable and engaging members in the startup and corporate innovation community. Not only is their personal knowledge and experience very valuable, I've experienced them to generate profound impact through their engagement with several of our, and others' grassroots initiatives. This book allows anyone in the intrapreneurship field to access that knowledge and create the same impact.--Leon Pals, Chairman at Startup Foundation.
The authors have clearly spent time in the trenches helping big and small companies transform through applying lean startup principles. This book is full of insightful nuggets you immediately grasp and a simple yet effective framework you can start implementing right away.--Justin Coetsee, Co-Founder at Ignitor.
The 21st century organization, we're told, needs to be innovative, creative and customer centered. That's all very well if you're a disruptive startup. But what if you're an established organization based on 20th century principles of Taylorism? How do you make your big company as innovative as a small startup? If you want practical advice from people who have been there and done that, there's no better source than this book. Reading this book is like shadowing the authors on a consulting assignment as they coach you on what works and what doesn't.--David Travis, User Experience Consultant and Managing Director of Userfocus.
This wonderful book helps companies apply practical and innovative business model development methods using new ways of collaboration, based on an ecosystems approach. The Corporate Startup provides a great way of implementing innovation practices for companies to cope in today's hectic and ever changing world.--Corine van Winden, CEO at Global Pets Community.

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