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The Copy Book : How some of the best advertising writers in the world write their advertising - D&AD

The Copy Book

How some of the best advertising writers in the world write their advertising

By: D&AD

Hardcover

Published: 20th April 2018
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In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication.

Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.

"The Copy Book convinced me that everyone in business should study the art of copywriting."

ISBN: 9783836568524
ISBN-10: 3836568527
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 544
Published: 20th April 2018
Publisher: Taschen GmbH
Country of Publication: DE
Dimensions (cm): 14.7 x 20.1  x 4.8
Weight (kg): 1.28