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The Content Analysis Guidebook - Kimberly A. Neuendorf

The Content Analysis Guidebook

Hardcover

Published: 1st December 2001
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Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook" "author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. "

The Content Analysis Guidebook" provides readers: Numerous examples from across the social sciences Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research Pedagogical tools in an easy to understand format

"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike." -- Marshall Scott Poole "Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis." -- William Evans "Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book." Communications: The European Journal of Communication Research

List of Boxes
List of Tables and Figures
Foreword
Acknowledgments
Defining Content Analysis
Is Content Analysis "Easy"? Is It Something That Anyone Can Do?
A Six-Part Definition of Content Analysis
Milestones in the History of Content Analysis
The Growing Popularity of Content Analysis
Milestones of Content Analysis Research
Beyond Description: An Integrative Model of Content Analysis
The Language of the Scientific Method
How Content Analysis Is Done: Flowchart for the Typical Process of Content-Analysis Research
Approaches to Content Analysis
The Integrative Model of Content Analysis
Evaluation With the Integrative Model of Content Analysis
Message Units and Sampling
Units
Defining the Population
Archives
Medium Management
Sampling
Sample Size
Variables and Predictions
Identifying Critical Variables
Hypotheses, Predictions, and Research Questions
Measurement Techniques
Defining Measurement
Validity, Reliability, Accuracy, and Precision
Types of Validity Assessment
Operationalization
Computer Coding
Selection of a Computer Text Content Analysis Program
Human Coding
Index Construction in Content Analysis
Reliability
Intercoder Reliability Standards and Practices
Issues in the Assessment of Reliability
Pilot and Final Reliabilities
Intercoder Reliability Coefficients: Issues and Comparisons
Calculating Intercoder Reliability Coefficients
Treatment of Variables That Do Not Achieve an Acceptable Level of Reliability
The Use of Multiple Coders
Advanced and Specialty Issues in Reliatbility Coefficient Selection
Results and Reporting
Data Handling and Transformations
Hypothesis Tesing
Selecting the Appropriate Statistical Tests
Frequencies
Co-Occurences and In-Context Occurrences
Time Lines
Bivariate Relationships
Multivariate Relationships
Contexts
Psychometric Applications of Content Analysis
Open-Ended Written and Pictorial Responses
Linguistics and Semantic Networks
Stylometrics and Computer Literary Analysis
Interaction Analysis
Other Interpersonal Behaviors
Violence in the Media
Gender Roles
Minority Portrayals
Advertising
News
Political Communication
Web Analyses
Other Applied Contexts
Commercial and Other Client-Based Applications of Content Analysis
Future Directions
Message Archives
General Collections
Film, Television and Radio Archives
Literary and General Corpora
Other Archives
Using NEXIS for Text Acquisition for Content Analysis
Computer Content Analysis Software
Quantitative Computer Text Analysis Programs
VBPro How-To Guide and Executional Flowchart
An Introduction to PRAM--A Program for Reliability Assessment With Multiple Coders
The Content Analysis Guidebook Online
Content Analysis Resources
Bibliographies
Message Archives and Corpora
Reliability
Human Coding Sample Materials
Computer Content Analysis
References
Author Index
Subject Index
About the Authors
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761919773
ISBN-10: 0761919775
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 1st December 2001
Publisher: SAGE Publications Inc
Country of Publication: US
Dimensions (cm): 25.4 x 17.8  x 1.9
Weight (kg): 0.83