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The Complete Guide to Book Publicity : Second Edition - Jodee Blanco

The Complete Guide to Book Publicity

Second Edition

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Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Prefacep. ix
Acknowledgmentsp. xi
What Are Publicity, Promotions, and Public Relations, and Why Are They So Important?p. 1
Different Strokes for Different Folks: How the Genre and Format of a Book Affect Publicity, Public Relations, and Promotionsp. 19
What Is the Media, and How Does It Work: Focus on Printp. 35
What Is the Media, and How Does It Work: Focus on Broadcastp. 53
The Role of the Book Publicistp. 73
The Publicity Process from Nuts to Boltsp. 91
The Different Types of Campaigns and How to Choose the One That's Best for Youp. 111
How to Write the Perfect Press Kitp. 123
The Secret Art of Media Researchp. 155
The Ins and Outs of Pitching Mediap. 167
How to Be an Exciting Interview for Print, Television, and Radiop. 179
The Author Tourp. 189
The Money Perspectivep. 221
Beyond the Boundaries of Book Publicity: The Cross-Promotional and Ancillary Picturep. 233
Crisis Management: What to Do When Something Goes Wrongp. 247
When, Why, and How to Hire an Outside Publicistp. 257
Using the Internet as a Publicity Toolp. 267
Appendixp. 279
Indexp. 281
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781581153491
ISBN-10: 158115349X
Audience: General
Format: Paperback
Language: English
Number Of Pages: 291
Published: 1st January 2004
Country of Publication: US
Dimensions (cm): 22.23 x 15.24  x 1.91
Weight (kg): 0.43
Edition Number: 2