Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents. Large enterprises often enjoy a number of advantages that young, small ventures (as well as matured, but still small firms) lack. These differences manifest not only in how large and small firms operate and in their resource-capability mix, but also in how they compete and interact with each other. Research on general market entry and competitive dynamics is extensive yet it focuses on entrants and incumbents that are of similar profile - similar size, comparable asset mixes, related product strategies, and equivalent organizational capabilities. The unique contribution of this volume is its concentration on asymmetric entrant-incumbent dynamics.
Scholars and students in entrepreneurship, strategy, international business and related fields will find this excellent collection of key published and original material illuminating.
Contents: Introduction PART I: COMPETITIVE DYNAMICS 1. A Retrospective and Prospective Examination of Competitor Analysis and Interfirm Rivalry with Implications for Entrepreneurship and Market Entry Ming-Jer Chen Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration Ming-Jer Chen, 2. A Retrospective of Interdependency, Competition, and Industry Dynamics Michael J. Lenox, Scott F. Rockart and Arie Y. Lewin Interdependency, Competition, and Industry Dynamics Michael J. Lenox, Scott F. Rockart and Arie Y. Lewin 3. Commentary on 'Hypercompetition in a Multimarket Environment' Javier Gimeno and Carolyn Woo, Phillip H. Phan Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-Escalation Javier Gimeno and Carolyn Y. Woo 4. It's Not About the Beer, Really Glenn R. Carroll Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry Glenn R. Carroll and Anand Swaminathan 5. Entrepreneurship, Competitive Dynamics, and a Resource-Based View of Competitive Advantage Margaret A. Peteraf Unraveling The Resource-Base Tangle Margaret A. Peteraf and Jay B. Barney 6. Additional Insights on Resource-Based Competition Gideon D. Markman, Peter T. Gianiodis, and Ann K. Buchholtz Factor-Market Rivalry Gideon D. Markman, Peter T. Gianiodis, and Ann K. Buchholtz 7. Non-Market Players' Disruptive Campaigns Against Firms Theodore L. Waldron PART II: ENTREPRENEURIAL MARKET ENTRY 8. Commentary on 'Corporate Ventures into Industrial Markets' Ian MacMillan and Diana Day, Phillip H. Phan Corporate Ventures into Industrial Markets: Dynamics of Aggressive Entry Ian C. MacMillan and Diana L. Day 9. Market Niche Entry Decisions: A Retrospective Introduction Henrich R. Greve Market Niche Entry Decisions: Competition Learning, and Strategy in Tokyo Banking, 1894-1936 Henrich R. Greve 10. Towards a Model of Market Disruption Gokce Sargut and Rita Gunther McGrath 11. A Retrospective on Competition in Multiple Geographic Markets: The Impact on Growth and Market Entry Heather A. Haveman and Lynn Nonnemaker Competition in Multiple Geographic Markets: The Impact on Growth and Market Entry Heather A. Haveman and Lynn Nonnemaker 12. A Retrospective on Desperately Seeking Spillovers? Barak S. Aharonson, Joel A. C. Baum and Maryann P. Feldman, Desperately Seeking Spillovers? Increasing Returns, Industrial Organization and the Location of New Entrants in Geographic and Technological Space Barak S. Aharonson, Joel A. C. Baum and Maryann P. Feldman 13. A Theory of Defense Peter T. Gianodis CONCLUSION 14. The Business Model: A Growing Domain of Scholarly Inquiry Raffi Amit and Christopher Zott, The Fit Between Product Market Strategy and Business Model: Implications for Firm Performance Christopher Zott and Raffi Amit Index
Series: Johns Hopkins University Series on Entrepreneurship
Tertiary; University or College
Number Of Pages: 552
Published: 1st July 2011
Publisher: Edward Elgar Publishing Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88
Weight (kg): 0.94