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The Commercial Theatre Institute Guide to Producing Plays and Musicals - Fredric Vogel

The Commercial Theatre Institute Guide to Producing Plays and Musicals

By: Fredric Vogel (Editor), Ben Hodges (Editor)

Paperback Published: 1st March 2007
ISBN: 9781557836526
Number Of Pages: 288

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(Applause Books). Now in its 25th year, the Commercial Theater Institute sponsors an annual intensive program in New York for individuals interested in producing or investing in the theatre that attracts people from all over the world. The top working theatre professionals offer hard, factual information to those interested in producing for Broadway, Off-Broadway, Off-Off-Broadway, anywhere in North America, as well as in the United Kingdom. The Commercial Theater Institute Guide to Producing Plays and Musicals now collects for the first time the cream of the crop of that advice, from the noted theatre professionals who participate in the program, in their own words. Interviews, contributions, and a resource directory are included from 30 theatre professionals who have won a total of 45 Tony Awards. Agents, directors, production designers, general managers, fundraisers, marketing directors, producers, and theatrical attorneys all offer invaluable advice in a book that will be the definitive resource in its field.

Preface : the buck starts herep. 6
Wet and happy, or how to hold on to your inspirationp. 35
An independent view - from MARSp. 44
Collaborations between not-for-profit and commercial theatresp. 51
Other people's moneyp. 67
Business as unusualp. 78
You never forget your first timep. 83
For the love of theatrep. 96
Commercial producer-resident theatre collaborationsp. 115
From the west end to Broadwayp. 127
Yau can take the agent out of the theatre ...p. 135
The view from herep. 141
The center of tension - the physical productionp. 150
Things that have been done to me - confessions of a theatre landlordp. 156
The road not takenp. 164
Financing commercial theatrep. 179
Disposing of disposable incomep. 187
Developing a theatrical propertyp. 201
I'm not a [insert profession here], but I play one in the theatrep. 266
The arranged marriage between not-for-profit theatre companies and commercial producersp. 274
Notes from the trenches of a young (well, under 40) theatrical attorneyp. 288
Too much is not enough - theatrical public relations in the age of the Blackberryp. 301
Why broadway is boomingp. 310
Advertising to producers - advertising to audiencesp. 325
Top billing : theatrical advertisingp. 336
Passionp. 352
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781557836526
ISBN-10: 1557836523
Audience: General
Format: Paperback
Language: English
Number Of Pages: 288
Published: 1st March 2007
Publisher: Hal Leonard Corporation
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 2.54
Weight (kg): 0.75