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The Chinese Fashion Industry : An Ethnographic Approach - Jianhua Zhao

The Chinese Fashion Industry

An Ethnographic Approach


Published: 3rd January 2013
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Less than three decades ago, when the Chinese bought cloth or clothes, they would have had to use a government-issued coupon. Today the Chinese fashion industry is one of the most dynamic in the world - it not only supplies fashions to the increasingly discerning domestic market, but also provides one-third of the clothing sold in the global market. How did this phenomenal transition come about? What can the growth of the Chinese fashion industry tell us about the post-Mao China? What roles do the local and the global play in the dramatic changes? This book offers a historically informed, ethnographically grounded and interpretive analysis of contemporary Chinese fashion and the fashion industry. It examines the interplay of state politics, market forces, local social and cultural factors, and the global political economy, both in the rise of the Chinese fashion industry and in the life and work of Chinese fashion professionals. As the first ethnographic account of the Chinese fashion industry in the post-Mao era, The Chinese Fashion Industry combines first-hand accounts with sophisticated cultural analysis to offer new insights, and will be of interest to students and scholars of fashion, anthropology and China.

The analyses are timely and important, and Zhao shows conclusively that many of our assumptions about fashion, the market, and modernization do not apply simplistically in the case of China. The book is short and readable and would be of interest to anthropologists working on material culture, globalization, and fashion and would be accessible to students and the general public. -- Jack David Eller Anthropology Review Database

I. Introduction II. Rise of the Chinese Fashion Industry Chapter 1: The Growth of Chinese Textile and Apparel Industries Chapter 2: What Do Changing Chinese Fashions Really Tell Us? III. Creating Fashion in China Chapter 3: Designing a National Style: The Tangzhuang Phenomenon Chapter 4: For the Sake of Art or for the Market? The Cultural Economy of Fashion Design Chapter 5: Creating Fashion on the Runway, Chinese Style Chapter 6: Making Clothes for International Markets IV. Conclusion: Clothing, Modernization, and Globalization

ISBN: 9781847889362
ISBN-10: 1847889360
Series: Dress, Body, Culture
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 224
Published: 3rd January 2013
Publisher: Bloomsbury Publishing
Country of Publication: GB
Dimensions (cm): 24.13 x 16.51  x 1.27
Weight (kg): 0.52
Edition Number: 1