Europe's industrial base has been exposed to major technological, political and economic changes. Central to these is Europe's 1992 single market programme, forecast to save Europe about #140 billion and create millions of jobs. This book examines the evolution of six key industries - information technology, pharmaceuticals, automobiles, retailing, transportation and insurance - and their response to the "new Europe". Taken together, the analyses of these six industries shed light on how technological, economic and political factors are working together to create a more integrated and more competitive industrial base in Europe. However, the study concludes that the single market programme has not been as dramatic as many had anticipated, and that most of the changes taking place in Europe's industries transcend the 1992 programme. Internal competition has indeed stepped up, but in the longer term it is state privatizations, foreign competition, and constant pressure from the European Commission's competition policy that will set the pace of industrial integration and development.
Introduction - Information Technology - Pharmaceuticals - Automobiles - Retail - Transportation - Insurance - The Industry Studies - A Wider View - Index