The Business Plan Workbook 10th Edition

A Step-By-Step Guide to Creating and Developing a Successful Business

By: Colin Barrow, Paul Barrow, Robert Brown

Write A Review

Paperback | 3 January 2021 | Edition Number 10

At a Glance

Paperback
320 Pages

Edition Type
Revised

Dimensions(cm)
23.5 x 15.7 x 1.7

Paperback

$86.50

or 4 interest-free payments of $21.63 with

Aims to ship in 15 to 25 business days

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to

Come up with a winning business idea
Complete market and competitive research
Set up a winning marketing strategy
Forecast watertight financials and projections
Define realistic operations and staffing
Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

About the Authors

Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page).

Paul Barrow is a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies.

Robert Brown is a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.