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The Business of Winning : Strategic Success from the Formula One Track to the Boardroom - Mark Gallagher

The Business of Winning

Strategic Success from the Formula One Track to the Boardroom

By: Mark Gallagher

Paperback | 3 October 2014 | Edition Number 1

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Leadership, Teamwork, Motivation, Communication, Customer Service, Innovation, Technology, Change, Marketing, Risk - all key topics for any business and challenges faced by CEOs and management teams in companies from every sector across the world.

The Business of Winningis the one stop management guide seen through the perspective of the high-profile, high-pressure world of Formula One.The book is not based on theory or principles, but on hard-won experience; practical examples andaccounts of how owners, drivers, teams, technicians and sponsors deal with the full range ofmanagement questions and issues they face every day, just like every other business.

It is a valuablehow-to manual on not just managing but thriving in a fast-moving, competitive environment wherethe stakes are very high. The difference with Formula One is that their decisions and actions are putto the test every two weeks in the full glare of a live global TV audience and discussed and analyzedfor days and weeks afterwards in the media.

Good decisions are applauded and rewarded, baddecisions and mistakes are laid bare and scrutinized relentlessly. By its very nature, F1 attracts themost competitive and driven individuals; this is not a business for the uncertain or the fainthearted.The author brings the drama of the business to life in vivid detail, with experiences and insightsthat executives in countless other businesses can use for invaluable insights, ideas and inspiration.
Industry Reviews
"Filled with real examples of the need for communications, and branding and innovation, however it is much more than that. The memoirs and examples are brilliant." * Bianca Smith, Tap Dancing Spiders *
"It's difficult to disagree with [Gallagher] that if the same principles used in the pinnacle of motor sport were applied to other businesses, success could well follow. The Business of Winning is an excellent read for both business executives and fans of Formula One." * Brad Spurgeon, The New York Times *
"Gallagher achieves a balance by blending his business philosophy with genuinely insightful anecdotal experience." * Damien Smith, Motor Sport Magazine *
"This is a book that really caters for all readers with a vested interest in F1. Fairweather fans may be slightly overawed, but it could also spur them on to research and look into the sport's history with greater detail. Those that love the sport, and particularly those with an interest in the off-track shenanigans, will find that The Business of Winning sheds new light on matters and really gives them some first-hand insight that is refreshing to read. It is a must for the bookshelf of any discerning F1 fan." * Luke Smith, Richland F1 *

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