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The Business of Research : RCA and the VideoDisc - Margaret B.W. Graham

The Business of Research

RCA and the VideoDisc

Paperback

Published: 17th July 1989
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  • Hardcover View Product Published: 29th August 1986
    $193.50

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

"The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture "Margaret Graham offers an absorbing insider account of a technological innovation that went wrong." The Philadelphia Inquirer "The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture

Editors+ preface
Preface and acknowledgements
Introduction
Selectavision VideoDisc: opportunity and risk
David Sarnoff: industrial entrepreneur
Research as prime mover
Laboratory as entrepreneur: videoplayer research begins
Selectavision Holotape: RCA+s professional innovation
Everything ventured
All in the family
VideoDisc in the public eye
RCA+s +Manhattan Project+
On the market
Managing R&D: lessons from RCA
Appendix
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521368216
ISBN-10: 0521368219
Series: Studies in Economic History & Policy
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 274
Published: 17th July 1989
Publisher: CAMBRIDGE UNIV PR
Country of Publication: GB
Dimensions (cm): 22.86 x 15.24  x 1.58
Weight (kg): 0.4