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The Business of Research : RCA and the VideoDisc - Margaret B. W. Graham

The Business of Research

RCA and the VideoDisc

By: Margaret B. W. Graham

Paperback | 17 July 1989

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The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.
Industry Reviews
"The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture "Margaret Graham offers an absorbing insider account of a technological innovation that went wrong." The Philadelphia Inquirer "The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture

You Can Find This Book In

Non-FictionEngineering & TechnologyElectronics & Communications EngineeringCommunications Engineering & TelecommunicationsTelevision TechnologyBusiness & ManagementOwnership & Organisation of EnterprisesHistoryRegional & National HistoryHistory of the AmericasEarliest Times to Present Day20th Century History from 1900 to 2000
Post War 20th Century History after 1945

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